Head of Marketing, Kotlin Ecosystem

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November 25

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JetBrains

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B2B • SaaS • Artificial Intelligence

JetBrains is a software company that builds professional developer tools and integrated development environments (IDEs) — including IntelliJ IDEA, PyCharm, WebStorm, Rider, and others — plus team and CI/CD tools like TeamCity, YouTrack, Datalore, and code-quality services. The company also offers AI-powered developer features (Junie, AI Assistant, AI Enterprise), a marketplace for plugins, educational offerings (JetBrains Academy, courses, free licenses for students/teachers), and enterprise services for managing developer tooling at scale. JetBrains focuses on improving developer productivity, collaboration, and code quality for individual developers and organizations worldwide.

1001 - 5000 employees

Founded 2000

🤝 B2B

☁️ SaaS

🤖 Artificial Intelligence

📋 Description

• Define the brand identity and positioning of the Kotlin Ecosystem. • Define the core value proposition and storytelling about Kotlin, Kotlin Multiplatform, Ktor, Amper, Compose Multiplatform, and other technologies in the Kotlin Ecosystem. • Conduct in-depth market research to analyze trends, user needs, and the competitive landscape, and identify opportunities for Kotlin’s growth. • Develop and execute the marketing strategy to drive awareness, growth, and market penetration for Kotlin and related products. • Use data-driven insights to refine the marketing strategy and optimize campaigns. • Manage the planning, development, and execution of integrated marketing campaigns across multiple channels, including digital, content marketing, influencer marketing, events, and PR. • Oversee the creation of high-quality content, including case studies, blog posts, videos, and presentations. • Lead marketing launch initiatives, coordinating with product management, technical writing, developer advocacy, and other cross-functional teams. • Grow, lead, and inspire the marketing team.

🎯 Requirements

• Developer background in any programming language. • A few years of experience in marketing leadership within developer tools, open-source software, or technology ecosystems. • Understanding of modern programming ecosystems, their benefits, and their target usages. • Strong strategic thinking and problem-solving skills. • Excellent written and verbal communication skills in English. • Experience with B2B and B2C marketing, product marketing, and brand management. • Demonstrated ability to drive results and achieve marketing goals. • An analytical mindset with the ability to analyze data and make data-driven decisions. • Excellent storytelling skills – especially when translating technical benefits into audience-specific messages.

🏖️ Benefits

• How would you market Kotlin to the world? • How would you help the community grow and build the libraries it needs? • How would you show enterprises and indie developers that Kotlin works seamlessly with Java – and alongside Swift? • At JetBrains, we develop the foundational pieces of the Kotlin Ecosystem, including the Kotlin language itself. • Targeting the JVM, JS, Wasm, and native platforms and used for Android, iOS, web, and backend development, Kotlin is one of the fastest-growing programming languages.