Senior Manager, Conversion Rate Optimization

Job not on LinkedIn

🕒 September 30

🇺🇸 United States – Remote

💵 $78.5k - $106k / year

⏰ Full Time

🟠 Senior

📊 Conversion Rate Optimizer (CRO)

👻 Ghost score 25%

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Workforce and Community Education

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1971

🏥 Healthcare

💼 Consulting

📦 Logistics

Healthcare • Consulting • Logistics

Workforce and Community Education is a division that offers a wide range of degree and certification programs, including in areas such as teaching, business, healthcare, social sciences, engineering, and arts. It focuses on training and education, providing opportunities for personal and professional development through online and in-person courses. The programs cater to a diverse population, including military veterans and their families, aiming to enhance skills and career opportunities in various fields.

📋 Description

• Lead National University’s conversion rate optimization and experimentation strategy for its website and digital experiences • Own the CRO and experimentation roadmap, opportunity identification, prioritization, sequencing, and testing calendar • Define, execute, and optimize data-driven testing strategies to improve user experience, engagement, conversion, and content relevance • Manage the complete experimentation lifecycle from hypothesis development through test design, implementation, QA, launch, measurement, readout, and production rollout • Design and run A/B, multivariate, and multi-page experiments • Analyze prospective student journeys to identify friction, abandonment, and conversion opportunities • Optimize information architecture, content presentation, navigation, page experience, calls-to-action, program discovery, and personalized experiences • Partner with Marketing, Enrollment, Digital Analytics, IT, Accounts, Brand, and Product teams on personalization and journey operations • Explore AI-assisted optimization, predictive insights, behavioral decisioning, and emerging digital experience technologies • Own measurement practices, KPI frameworks, dashboards, CRO playbooks, meta-analysis, and reporting cadence • Communicate test results, KPI trends, roadmap progress, and strategic recommendations to the Chief Marketing Officer and senior leadership • Evaluate technologies, platforms, industry trends, competitor experiences, and customer expectations • Provide leadership through influence and expertise as an individual contributor

🎯 Requirements

• Bachelor’s degree in marketing, Business, Analytics, Statistics, Human-Computer Interaction, or a related field • 7+ years of experience in conversion rate optimization and experimentation, website experience management, personalization, digital merchandising, or e-commerce • 2+ years of experience in strategy, program ownership, or related manager responsibilities • Experience administering A/B testing and personalization platforms such as Adobe Target, VWO, or Optimizely • Experience with audience segmentation, behavioral targeting, geo-targeting, and journey-based experience targeting • Experience developing CRO and experimentation roadmaps, KPI frameworks, prioritization frameworks, and executive reporting • Experience managing vendors, agency partners, and external development resources • Portfolio, case studies, or documented examples demonstrating measurable conversion improvements • Expertise in hypothesis development, test design, statistical analysis, and interpreting results • Experience with Adobe Target, Optimizely, VWO, Adobe Analytics, GA4, and FullStory • Ability to analyze complex datasets using SQL, dashboards, and analytics tools • Understanding of customer data platforms, UX principles, customer journey mapping, WCAG, responsive design, content strategy, and technical experimentation considerations • Experience with AI-driven personalization, predictive modeling, and automated decisioning • Exceptional communication, storytelling, stakeholder management, and executive presentation skills • Ability to influence cross-functional teams without direct authority • Up to 10% travel

🏖️ Benefits

• Comprehensive well-being benefits for you and your family • Holistic employee benefits package • Benefits details available at benefits.nu.edu

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