Manager, Field – Events

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November 15

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Boulevard

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SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

📋 Description

• Lead, mentor, and scale a team of events and field marketing managers, providing coaching and development. • Oversee the team’s execution of industry trade shows, conferences, and sponsored events to ensure brand consistency and ROI, while also owning the end-to-end lifecycle — from pre-event planning and on-site execution to post-event lead capture, routing, and follow-up in partnership with SDRs and Marketing Ops. • Partner with the Field Sales Director to design and launch a regional field marketing program. • Develop and execute localized marketing activations (demo days, dinners, lunch & learns, gifting campaigns, collateral support, email marketing, etc.) to attract prospects. • Own the Boulevard Collective events - a new series of customer dinners and local meetups for customers to “talk shop” and connect with their peers. • Hire, onboard, and manage field marketing managers to partner with local sales teams. • Establish KPIs, reporting, and dashboards to measure field marketing program success and business impact as well as report on trade show sponsorship results. • Collaborate cross-functionally with Brand, Product Marketing, Demand Generation, Marketing Operations, and Sales on regionalized programs and deliverables that align with company goals. • Work with industry partners to identify regional event opportunities for co-marketing activities. • Collaborate with the Brand team and swag vendors to create unique branded gifts for prospects and customers. • Manage budget, resources, and vendors to ensure successful program execution.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent experience). • Proven ability to design and execute field marketing programs that generate measurable pipeline and revenue. • Excellent communication and stakeholder management skills; able to collaborate effectively with both individual contributors and leadership in Sales and Marketing. • Strong project management and organizational skills with the ability to juggle multiple programs simultaneously. • A balance of creativity, strategic thinking, and hands-on execution. • Experience building and scaling new marketing functions. • Ability to motivate and inspire a team, fostering both collaboration and sense of ownership. • Comfortable working in a remote, fast-paced, and growth-oriented environment. • 6+ years of experience in B2B field marketing and events. • 2–3+ years of direct people management experience. • Demonstrated success managing events and regional field programs. • Experience tracking results and reporting on ROI. • Working knowledge of Salesforce or other CRM platform. • Ability to travel up to 15% of the time to events, including some that occur over the weekends. • Must be able to lift up to 30 pounds for event set up and take down.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Work from home stipend every month. • Family planning resources and specialized support programs. • Equity: get ahead on the ground floor and grow with Boulevard. • Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.