Product Marketing Manager – Core Verticals

🕒 Yesterday

🇺🇸 United States – Remote

💵 $83k - $114k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

💼 Consulting

🏥 Healthcare

🏨 Hospitality

Consulting • Healthcare • Hospitality

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Own Boulevard’s vertical positioning architecture for Medspa, Salon, and Spa • Develop and maintain vertical go-to-market toolkits, positioning statements, messaging frameworks, ICP definitions, target account guidance, and segment-specific collateral • Translate market dynamics into differentiated narratives for each core vertical • Partner with Sales, Growth Marketing, Enablement, Product, and Customer Success to refine and validate positioning • Identify and catalog marketable metrics, proof points, and customer evidence • Lead voice-of-customer work and win/loss analysis • Translate competitive intelligence into vertical-specific battlecards, positioning, and proof points • Produce internal market reporting on industry trends, competitors, regulatory changes, and market movements • Represent the voice of the customer in product roadmap discussions and internal decision-making • Coordinate with Enterprise Product Marketing to maintain positioning continuity across SMB and upmarket segments

🎯 Requirements

• 4+ years in product marketing or a closely related strategic GTM role at a B2B SaaS company • Experience building positioning, messaging, and market narratives • Experience conducting win/loss interviews and synthesizing customer conversations and market signals • Track record of developing and owning market points of view backed by data • Deep industry knowledge in Medspa, Salon, or Spa • Familiarity with operator pain points, regulatory considerations, and market dynamics • Confident and precise communication skills • Strong analytical mindset and ability to interpret data and form hypotheses • Proven ability to create toolkits and enable Sales, Enablement, and cross-functional teams • Comfort operating in ambiguity • Fluency with modern AI tools • Bonus: Experience in vertical SaaS, self-care industries, medical aesthetics, clinical operations, healthcare-adjacent compliance, SMB service-based businesses, strategy, consulting, market research, pricing, or packaging

🏖️ Benefits

• Variable compensation program eligibility • 401(k) match • Dental insurance • Medical insurance • Vision insurance • Life insurance • Flexible vacation day policy • Fully remote work • Monthly work-from-home stipend • Family planning resources and specialized support programs • Equity • Boulevard Bucks Learning and Development program