Senior Social Media Manager

Job not on LinkedIn

November 25

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $85k - $100k / year

⏰ Full Time

🟠 Senior

💕 Social Media Manager

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Joy 101

WebsiteLinkedInAll Job Openings

Wellness • B2C • Media

Joy 101 is a consumer-focused wellness app and community founded and curated by Hoda Kotb that offers a personalized daily joy plan with research-backed practices, expert-led courses, and feel-good content. It provides guided meditations, check-ins, curated playlists, live conversations, retreats, and annual events like JoyFest, delivered via a subscription model with a free trial. The platform combines in-app tools, premium courses, and live experiences to help users build daily habits for more energy, clarity, and lasting joy.

1 - 10 employees

Founded 2025

🧘 Wellness

👥 B2C

📱 Media

📋 Description

• Drive strategy and performance across Facebook, Facebook Group, Instagram, TikTok, Pinterest, and YouTube • Grow engaged, loyal communities that reflect Joy 101's values and resonate with women aged 25-65 • Identify platform-specific opportunities and adapt quickly to algorithm changes and cultural moments • Own the social content calendar end-to-end: ideation, planning, creation, scheduling, and publishing across all platforms • Create platform-native content optimized for each channel • Write on-brand copy that feels warm, human, and unmistakably Joy 101 across captions, Stories, and video scripts • Produce quick-turn video content using mobile editing tools (CapCut, Instagram native editing, etc.) • Design simple social assets using Canva or similar tools when needed • Craft and refine Joy 101's brand voice across all social touchpoints • Build authentic connections with our audience through thoughtful responses and community management • Foster conversations that deepen loyalty and create emotional resonance • Monitor sentiment and surface insights that inform content strategy • Produce weekly and monthly performance reports with actionable insights • Identify trends, test new formats, and use data to inform smarter content decisions • Run weekly performance check-ins and pivot quickly based on what's working • Partner with the paid media team on boosted content and creative recommendations • Work with practitioners, talent, and internal teams to develop content that showcases expertise • Coordinate event coverage, including occasional out-of-hours posting for launches, retreats, and brand moments • As the function grows, own influencer strategy, relationship building, and campaign execution.

🎯 Requirements

• 5–7 years of social media experience , ideally in wellness, lifestyle, or consumer brands with strong female audiences • Proven track record growing social channels strategically and understanding platform-specific best practices (especially Facebook Groups, Pinterest, and YouTube) • Strong content creation skills : You can shoot, edit, and post video content quickly using mobile tools • Exceptional copywriting ability : You write compelling, on-brand copy that drives engagement and feels distinctly human • Design sensibility : You can create simple, scroll-stopping assets in Canva or similar platforms • Highly organized with excellent project management skills : You can juggle multiple priorities, deadlines, and deliverables without dropping the ball. You thrive in managing complex workflows across platforms and teams. • Meticulous attention to detail : You catch typos, ensure brand consistency, and maintain high quality standards across every post • Creative fearlessness : You bring big ideas and fresh thinking. You're not afraid to experiment, test new formats, and create surprise-and-delight moments that make our audience stop scrolling. • Analytical mindset : You're comfortable pulling reports, spotting patterns, and translating data into action • Collaborative spirit : You work seamlessly with cross-functional teams and can toggle between strategic partnership and independent execution • Flexibility : You're comfortable with occasional evening or weekend coverage for events, launches, and time-sensitive moments.

🏖️ Benefits

• Competitive salary • Flexible, remote-friendly work environment • Free subscription to the Joy 101 app • Opportunities to grow into more advanced roles as the company scales