Senior Manager, Marketing Analytics – Operations

🕒 6 days ago

🏢🏡 London – Hybrid

⏰ Full Time

🟠 Senior

⚙️ Operations

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JustPark

WebsiteLinkedInAll Job Openings

51 - 200 employees

💰 Convertible Note on 2021-01

JustPark is one of the fastest-growing and most innovative technology companies in the UK, serving the parking and mobility sector through our award-winning app and website.

📋 Description

• Build and own the dashboards and reporting frameworks that give channel marketing leads a clear, always-current view of campaign performance across paid, owned and CRM channels. • Own the creation and management of marketing audiences in Hightouch, translating customer data into precise, dynamic segments that power multi-channel campaigns at scale. • Partner with the Director, Growth & Performance Marketing to build and execute a dedicated testing roadmap, designing experiments that generate actionable learnings across content, audience, timing and channel. • Maintain clean, reliable data pipelines between our analytics stack, data warehouse and activation platforms, ensuring audiences and metrics are consistently defined and compliant. • Work directly and closely with channel marketing leads to understand their reporting needs and translate them into clear, accessible dashboards built in Tableau. • Define and maintain JustPark’s core channel marketing KPIs, ensuring consistency across teams and alignment with company-level acquisition, retention and CLTV targets. • Deliver weekly, monthly and ad hoc performance summaries to the Director, Performance Marketing and wider marketing leadership team. • Own paid media budget tracking, enabling accurate ROAS, CAC and cost-per-engagement reporting across all paid channels. • Partner with BI and Engineering teams to ensure tracking is robust, marketing tools are correctly instrumented, and data pipelines support accurate measurement. • Maintain and continuously improve a library of reusable audience segments including; lifecycle stage, behavioral, product-based, lookalike and suppression lists, enabling fast, reliable campaign activation. • Establish documentation and governance for audience definitions to ensure consistency, compliance (GDPR) and discoverability across teams. • Partner with the Data team to maintain clean, reliable data flows between the data warehouse, Hightouch and downstream activation platforms, proactively identifying and resolving data quality issues. • Collaborate with CRM and paid media leads to align audience frameworks across channels, reducing duplication and ensuring a coherent customer experience across touchpoints. • Design A/B and multivariate tests across content, audience, timing and channel variables — writing clear test briefs, defining success metrics and ensuring tests are set up for clean, interpretable readouts. • Build reporting and analysis frameworks that translate test results into clear, actionable recommendations for channel leads and leadership. • Track and document experiment outcomes, maintaining a learnings library that informs future campaign strategy and channel investment decisions. • Support incrementality testing and interpretation of Marketing Mix Modelling (MMM) outputs to inform channel mix decisions. • Act as the primary analytics partner for channel marketing leads, translating data into insight and supporting their decision-making with timely, accurate analysis. • Work closely with Finance to support budget management, forecasting and scenario planning based on changes in marketing spend and seasonality.

🎯 Requirements

• 5–7 years of experience in marketing analytics, marketing operations or a closely related discipline, with a track record of building reporting and audience infrastructure in fast-paced environments. • Manager or Senior Manager-level experience, with the confidence to own a workstream independently and partner effectively with senior channel leads and stakeholders. • Proven experience working directly with channel marketing teams — ideally across paid media, CRM and app channels — as a hands-on analytics partner. • Experience in a marketplace, platform or consumer app business is a strong advantage. • Advanced SQL skills, with experience working in BigQuery or a comparable modern data warehouse environment. • Hands-on experience with a CDP or reverse ETL tool — Hightouch experience strongly preferred. • Proficiency in data visualisation tools; Tableau, Looker or equivalent. • Familiarity with key marketing platforms: GA4, Meta Ads Manager, Google Ads, Appsflyer, Braze or Iterable, DV360. • Working knowledge of Python or R is desirable but not essential. • Strong understanding of marketing tracking, attribution and measurement concepts, including MMP-based attribution and incrementality testing methodologies. • Comfortable with GDPR requirements and data governance best practice. • Proven experience designing and analysing A/B tests, with a clear understanding of statistical significance, sample sizing and test design principles. • Experience interpreting incrementality test results and MMM outputs to inform channel mix decisions. • Comfortable building experimentation frameworks from scratch and educating non-technical stakeholders on test design and results. • Data-literate and comfortable interpreting performance data to draw insights and recommendations. • A self-starter who thrives in a fast-paced environment, energised by ambiguity and comfortable building from the ground up. • Collaborative by nature, you enjoy working within a close-knit team and partnering across functions to get the best outcomes. • Clear communicator who can translate complex data into plain language for non-technical stakeholders. • Highly organized and able to manage multiple priorities simultaneously without losing sight of what matters most.

🏖️ Benefits

• Generous holiday policy: 25 days + bank holidays + managers can grant up to 5 extra days for high performance (total of 38 days a year) • Free lunch on all office days via Feedr with daily meal choice • Free snacks & drinks on all office days • Private Medical Insurance with Vitality • Life assurance through YuLife • £25 credit for eye tests per year • Free O2 concert tickets through our partnership with the O2 • £50 parking credit per month via JustPark • Cycle-to-work salary sacrifice scheme • EV salary sacrifice car scheme via Octopus Energy • Enhanced parental leave with 6-months enhanced maternity leave and 4 weeks fully-paid paternity leave • Help finding great childcare with funded hours via Koru Kids • Competitive pension offering with standard and salary sacrifice options • Quarterly away days with the whole UK team • Quarterly team social budget • Social activities and celebrations on our gorgeous rooftop in King's Cross