Paid Media Manager

October 11

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Kalungi

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B2B • SaaS • Marketing

Kalungi is a comprehensive B2B SaaS marketing agency that offers full-service digital marketing solutions specifically tailored for early-stage software companies. Their services include strategic go-to-market planning, branding, SEO, content marketing, and account-based marketing. They employ a proven playbook and experienced team to help software companies build marketing engines that drive growth from initial launch to scaling. Kalungi also provides fractional CMO services and coaching to further support and enhance marketing strategies for SaaS businesses.

51 - 200 employees

🤝 B2B

☁️ SaaS

📋 Description

• Running paid media engagements for clients, building demand gen channel strategies, launching campaigns, optimizing results, and reporting on performance. • Coaching Paid Media Specialists, upleveling execution, building scalable systems and playbooks, and training the team to become full-stack demand gen strategists. • Partnering with client delivery team leads (SEO/Content, ABM, Creative, Web Dev, & CMO team), reviewing deliverables, and ensuring every engagement is aligned with client goals and performance expectations. • Own and evolve the Paid Media function, ensuring every dollar spent drives business results. • Design paid channel strategies tailored to client maturity, budget, growth motion, and competitive landscape. • Train your team on tactical execution, demand generation fundamentals, and how to tie paid media to pipeline and revenue.

🎯 Requirements

• 5+ years of experience managing paid media teams, with a strong track record in B2B SaaS. • Demonstrated success running performance-driven campaigns across Google, LinkedIn, and Meta, especially in competitive, technical industries. • Strategic thinker who understands the nuances of go-to-market models (PLG, SLG, MLG) and knows how to adapt channel strategies accordingly. • Proven ability to lead and coach a high-performing team, setting the bar, mentoring, and scaling impact. • Advanced proficiency in analytics platforms (Google Analytics 4, HubSpot), testing methodologies, attribution models, and campaign measurement. • Mastery of core paid media tactics: audience segmentation, keyword strategy, copywriting, CRO, retargeting, and platform optimization.

🏖️ Benefits

• Unlimited PTO and fully remote work. • Collaborative team culture that values mentorship, experimentation, and continuous learning. • Opportunity to own paid media for multiple B2B SaaS companies and directly drive their growth.