Brand Expression Designer

3 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $75.6k - $92.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

✍️ Designer

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Kate Farms

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Healthcare Insurance • Wellness • Non-profit

Kate Farms is a company that produces organic, plant-based nutrition shakes and formulas designed to support a variety of dietary needs and health conditions. Their products are made with high-quality ingredients, free from common allergens, and are easy to digest, making them suitable for individuals with food sensitivities. Kate Farms' offerings are available for both children and adults, and include everyday nutrition products as well as specialized medical nutrition for specific health conditions like malnutrition and pediatric GI issues. Their products are certified USDA Organic, Non-GMO Project Verified, and they work with insurers to help customers obtain coverage through Medicare, Medicaid, and private insurance plans. Kate Farms is committed to making nutrition a foundation of health and offers a subscription service for ongoing savings. They are nationally available in hospitals and for homecare use.

201 - 500 employees

Founded 2012

⚕️ Healthcare Insurance

🧘 Wellness

🤝 Non-profit

📋 Description

• Design across the full brand ecosystem-consumer and HCP audiences, owned & paid channels, campaigns & toolkits, social & digital content, sales & event materials. • Translate creative direction into cohesive, elevated visual executions that build brand consistency and distinction. • Collaborate closely with the Creative Producer and Brand team to deliver assets that are channel-appropriate and high-impact. • Support the VP of Brand (and future Creative Director) in evolving the Kate Farms visual identity and ensuring design excellence across all brand touchpoints. • Collaborate with external agencies, freelancers, and production partners, giving thoughtful direction and creative feedback that pushes work to its best expression. • Create light motion assets and animations for social and digital channels. • Maintain and grow our brand toolkit-templates, visual systems, and design standards that enable scale. • Present your ideas clearly, articulating the “why” behind design decisions to both creative and non-creative partners. • Supports diverse hiring and related initiatives to meet company goals.

🎯 Requirements

• Bachelor’s degree in Design, Marketing, or related field, or equivalent experience with a portfolio that demonstrates strong craft and brand storytelling. • 4–7 years of design experience in-house or at an agency. • Experience in CPG, wellness, or mission-driven brands preferred. • Interest in nutrition and health, but brings a fresh, culturally aware sensibility that pushes our category forward. • A design generalist with depth in craft: typography, layout, color, composition, and visual storytelling. • Experience building toolkits and visual systems is a plus. • Fluent in Adobe Creative Suite and Figma; comfortable creating light motion and animation (After Effects or similar). • A design thinker and maker who thrives on collaboration and creativity. • Curious, culturally aware, and drawn to mission-driven work. • Strong sense of taste and visual intuition-you know when something looks right. • Systems-minded: you bring organization, consistency, and clarity to creative chaos • Comfortable moving from concept to execution, generating ideas, building campaign visuals, and collaborating on social and influencer creative. • Strong commitment to company mission and values. • Ability to work independently and collaboratively in a fast-paced, dynamic environment. • Respectfully shares and accepts feedback willingly from all levels of the organization.

🏖️ Benefits

• option to enroll in a company-matched 401k plan • participate in Company-sponsored medical, dental, vision, and basic life insurance plans for the employee and the employee’s eligible dependents • generous PTO benefit with an accrual of 15 days per year (prorated upon hire and increased by tenure) • two weeks of paid “Refresh” leave • 80 hours of paid sick leave annually • 11 paid holidays throughout the calendar year • paid disability leave • paid parental / pregnancy leave • Flexible Spending Accounts (FSA) • tuition reimbursement • Employee Assistance Program