
51 - 200 employees
đŁ Marketing
âď¸ SaaS
đ° $4M Seed Round on 2020-01
Marketing ⢠Advertising ⢠SaaS
Kayzen is a leading mobile programmatic advertising company, specializing in providing in-house mobile bidding technology. Built from the ground up, Kayzen empowers advertisers, app developers, agencies, and media buyers to run programmatic campaigns with full transparency and control over data. With solutions tailored for SKAdNetwork, user acquisition, and retargeting, Kayzen offers advanced optimization strategies and insights. Its platform is known for superior data sharing, privacy, and performance, democratizing mobile programmatic marketing by removing the reliance on traditional "black box" service platforms. Kayzen's SaaS solution allows businesses to customize and control their media buying processes, aiming for higher return on ad spend (ROAS).
đ July 19
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51 - 200 employees
đŁ Marketing
âď¸ SaaS
đ° $4M Seed Round on 2020-01
Marketing ⢠Advertising ⢠SaaS
Kayzen is a leading mobile programmatic advertising company, specializing in providing in-house mobile bidding technology. Built from the ground up, Kayzen empowers advertisers, app developers, agencies, and media buyers to run programmatic campaigns with full transparency and control over data. With solutions tailored for SKAdNetwork, user acquisition, and retargeting, Kayzen offers advanced optimization strategies and insights. Its platform is known for superior data sharing, privacy, and performance, democratizing mobile programmatic marketing by removing the reliance on traditional "black box" service platforms. Kayzen's SaaS solution allows businesses to customize and control their media buying processes, aiming for higher return on ad spend (ROAS).
⢠Own end-to-end campaign delivery across multiple advertisers ⢠Hit CPA, ROAS, and retention KPI targets and scale campaigns when unit economics allow ⢠Develop audience targeting and supply-side optimization strategies across banner, video, native, and CTV formats ⢠Build and execute testing roadmaps covering optimization models, bids, budgets, frequency, creatives, and geographies ⢠Manage pacing, budget allocation, and account-book risk ⢠Apply knowledge of mobile attribution dynamics, postback flows, attribution windows, matching methods, and iOS privacy frameworks ⢠Champion process improvements, author tools and queries, and mentor junior traders ⢠Analyze log-level and aggregated data using production-grade SQL and Python/pandas or AI tools ⢠Design and interpret tests and translate findings into the Trading Playbook ⢠Use LLMs such as GPT and Claude to automate recurring analyses, create data briefs, and draft experiments ⢠Contribute to internal dashboards and trading intelligence tools ⢠Partner with CSM/Sales on growth plans and QBRs ⢠Provide quantified feedback to Product and collaborate with Supply on inventory quality ⢠Work with DS/DA on model inputs, testing hypotheses, and model improvements ⢠Collaborate with Product Support to unblock delivery
⢠3â5 years of programmatic ad buying experience; mobile in-app DSP experience preferred ⢠Hands-on experience with MMPs (AppsFlyer, Adjust, Singular), postback flows, fraud detection, and reporting tools ⢠Data-driven decision making ⢠Comfortable building and modifying SQL queries; joins, CTEs, and window functions are a plus ⢠Familiarity with BI tools ⢠Familiarity with AI is a must ⢠Python/pandas for ad-hoc analyses and light automation is nice-to-have, not required ⢠CTV/OTT programmatic buying experience is nice-to-have ⢠Solution orientation and drive to succeed ⢠Crisp written analysis and cross-team collaboration ⢠Client-facing confidence preferred
⢠Competitive compensation with a performance-based component ⢠Exceptional career growth ⢠Opportunity to shape trading playbooks, product, and analytical frameworks ⢠Mentorship opportunities ⢠High degree of responsibility and independence ⢠Direct, day-to-day work with management ⢠Flexible work-from-home arrangement ⢠$500 home-office setup budget ⢠$1,000 annual learning and development budget
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