Social Media Manager / Strategist

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August 14

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Keenpac

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B2B • SaaS • eCommerce

Keenpac is a company that provides completely tailored luxury packaging services across design, supply chain, and delivery. They work with some of the globe’s biggest brands to create bespoke packaging that reflects brand values and DNA, with a strong emphasis on sustainability and ethical practices. Their expertise extends to navigating packaging legislation and driving innovation through material choice, size, and cost efficiencies. Keenpac also explores intelligent packaging solutions by integrating digitally driven methods such as augmented reality, QR codes, and blockchain material tracking. They are focused on delivering quality, consistency, and attention to detail in their packaging solutions.

51 - 200 employees

🤝 B2B

☁️ SaaS

🛍️ eCommerce

📋 Description

• Role: Social Media Manager / Strategist • Location: Mumbai, India • Work timings: 7:00am to 4:00pm • About the role: This role combines campaign planning, creative strategy & copywriting. They are experts in storytelling and dramatization of subject matter. Their role is to create inspiring and exciting campaigns that go beyond the client brief, and help deliver tangible & measurable results for our client. • What you will be doing: Creative Thinking and Writing Skills; To be responsible for the conceptualization and execution of small, mid and large size thematic and tactical campaigns, across social, digital, and can extend to ATL, BTL. • To understand the importance of brand & creative strategy and deliver output that is both creative and effective. • To understand the importance of telling stories • To create and repurpose content for different usages • Someone who can think video, content, editorial - very ideas/creative person • Well versed with pop culture and the pulse of Gen Z audience – focus on everyday trends and current happenings • Content creation and fast turnaround of ideas – being platform first • Social Media Expertise: Optimizing social media content (language, message, tone) on the basis of the behaviour of our target audience • Understanding social media insights (reach, engagement, metrics), and working with the analytics team to implement learnings • Project Management: To work closely with internal teams, marketing managers and cross-functional teams to create strong concepts from initial briefing • To set tone and drive creativity, for integrated thinking on what’s best for the brand. • To combine an authoritative voice and consumer education with comprehensive marketing integration • To provide social support and consultation to cross-functional teams across products verticals, marketing, PR etc.

🎯 Requirements

• A minimum of 6yrs experience as a Copywriter at / across top-level agencies, with a strong mainline background. • Experience of working with international & national brands, having delivered pan-India large-scale campaigns • A thorough understanding of how content can play out across multiple mediums. • Someone who can think video, content, editorial - very ideas/creative person • Needs to understand the mindset of the urban Gen Z audience, their lingo and snackable content. • Strong understanding of trends, insights and pop culture quirks • Storyteller at heart and a passion to drive brands based on TG understanding and the market needs. • Prior experience - writing spots for television is a must. • An in-depth understanding of social media platforms is a must. • Confident and comfortable working in a fast-paced, changing client environment • A passionate and inspiring writer • Self-motivated, working with little supervision. • Collaborative team player, open minded and inclusive • Discrete about all confidential and personal information. • Driven, proactive, helpful, and enthusiastic team player • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

🏖️ Benefits

• Equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. • All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. • OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.