Product Marketing Manager

November 25

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $100k - $175k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Knotch

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SaaS • Artificial Intelligence • B2B

Knotch is an AI-powered content intelligence and optimization platform that helps brands measure, diagnose, and improve content performance across their websites and customer journeys. Knotch One offers site-wide content audits, engagement and sentiment analytics, conversion and journey tracking, surveys, and AI-driven content optimization, generation, versioning, and playbooks for SEO and LLM discoverability. The company also provides managed AI services (AgentC) and tools for repurposing, testing, and scaling high-performing content tailored to a brand’s voice.

51 - 200 employees

Founded 2013

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

📋 Description

• Own product positioning and messaging: articulate the unique value of Knotch’s platform to enterprise CMOs and their teams. • Lead go-to-market strategy for new features, releases, and partnerships, from planning through post-launch impact measurement. • Develop sales enablement materials - presentations, one-pagers, outbound POVs, and competitive intelligence. • Collaborate with Product and Sales to define target personas, market needs, and differentiated stories that win deals. • Build strong relationships with customers to properly understand the voice of the customer. • Partner with external agencies and contractors to develop content, creative, and campaign assets that amplify Knotch’s message. • Support event strategy by crafting narratives, materials, and follow-up content that turn in-person experiences into pipeline opportunities. • Gather and analyze customer and market insights to inform messaging, product strategy, and roadmap priorities. • Work cross-functionally to ensure consistency across all touchpoints — web, sales, events, and PR.

🎯 Requirements

• 4+ years in B2B SaaS marketing, with significant experience in product marketing or go-to-market strategy • Strong storytelling skills • Proven success supporting product launches and sales enablement in an enterprise environment • Experience working with agencies or contractors to deliver creative, content, and campaigns • Understanding of enterprise marketing buyers (especially CMOs, brand, and analytics leaders) • Excellent communication, collaboration, and project management skills • Comfort operating as a self-starter in a fast-paced, high-accountability environment

🏖️ Benefits

• medical, dental and vision insurance eligibility • 401(k) plan • unlimited PTO • 10+ company-paid holidays • a daily company break • many more