Alliance Marketing Manager

June 16

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KnowBe4

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Cybersecurity • SaaS • Education

KnowBe4 is a leading platform specializing in security awareness training and simulated phishing to help organizations manage the human element of cybersecurity. The KnowBe4 HRM+ platform is used by approximately 70,000 organizations globally to bolster cybersecurity risk management strategies, integrating AI-powered solutions to improve security culture and user behavior. KnowBe4 offers a comprehensive array of products including email security, security coaching, and compliance training, designed to educate and protect against social engineering, phishing, and other cyber threats. Its innovative approach combines real-time security coaching and AI-defense agents to mitigate human risks and reduce vulnerabilities. Trusted by many top cybersecurity companies, KnowBe4 is a significant player in enhancing security awareness and compliance across industries.

1001 - 5000 employees

Founded 2010

🔒 Cybersecurity

☁️ SaaS

📚 Education

📋 Description

• The Alliance Marketing Manager is responsible for the development and execution of integrated marketing campaigns with our alliance partners to accelerate these partnerships globally. • You will work closely with other go-to-market teams to ensure we leverage our growing list of cloud alliances, such as Amazon Web Services (AWS), and tech partnerships to drive measurable demand. • In addition, you will support the build out of our world-class alliance partner programs and accelerated AI adoption across partner marketing. • Strategically plan and tactically execute effective marketing programs that drive revenue for alliance programs and strengthen these partnerships globally • Develop co-marketing plans with technology and alliance partners working closely with revenue sector stakeholders • Collaborate with product marketing in creating strategic messaging and positioning for joint product offerings such as case studies, joint product briefs, etc. • Develop event strategy for conferences, roundtables, and regional events executed with alliance partners • Support the Alliance and Business Development teams in developing a technology alliance partner program including marketing support standards • Forge strong relationships with AWS partner teams and motivate the partner to provide joint marketing opportunities • Measure and report on joint campaigns with alliance partners, making recommendations for improvements • Maintain the alliance marketing budget, including accessing any available MDF, to ensure measurable ROI on alliance marketing spend • Maintain product and marketing content effectively on all alliance partner web presences/marketplaces • Nurture and build strong relationships with internal stakeholders including sales, product, technology alliances, PR, and other marketing team members • Stay in the know about alliance marketing best practices and utilize AI in campaigns.

🎯 Requirements

• A minimum of 3 years experience in alliance marketing within a SaaS or technology provider • Demonstrated experience working with alliance partners such as Amazon Web Services (AWS), specifically in the scaling phase of the partnership • Previous experience with content creation and messaging for and with alliance partners • Solid understanding of marketing channels as to collaborate with alliance partners on building effective multi-tactic campaigns • Previous experience managing alliance partner web presences, AWS preferred • Proficient in Salesforce customer database • Proficient in HubSpot or other marketing automation platform • Experience with Partner Management software such as Salesforce PRM, Impartner, StructuredWeb or other similar platforms • Demonstrated experience using AI-driven technology. • Prior experience or usage of project management software such as Monday.com, Asana, ClickUp, or other similar products • Strong verbal and written communications including the ability to confidently present to event audiences of alliance partners and/or executives • Solid understanding of alliance partner business models and operations, including co-selling and GTM motions • Experience working in a cross-functional team environment with the ability to collaborate respectfully, navigate shared responsibilities and influence successful outcomes • Excellent time management and organizational skills • Highly motivated, self-starter that can build and launch programs within budget and effectively manage multiple timelines • “Can do” attitude and a willingness to learn, conquer challenges, take and learn from feedback while executing consistently at a high level

🏖️ Benefits

• We offer company-wide bonuses based on monthly sales targets • employee referral bonuses • adoption assistance • tuition reimbursement • certification reimbursement • certification completion bonuses • and a relaxed dress code - all in a modern, high-tech, and fun work environment.