Head of Marketing

Job not on LinkedIn

November 25

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Knowledge Economic City

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Real Estate • Retail • Transport

Knowledge Economic City is a master-planned mixed-use development and economic city project in Madinah, Saudi Arabia focused on creating integrated residential, commercial, hospitality and entertainment districts. KEC develops large-scale projects including a transit-oriented commercial and entertainment center (Madinah Gate) linked to the Al Haramain train station, hotel towers, gated residential communities (Dar Al Jewar), retail boulevards, parks and civic spaces, and supports investor relations and city-building initiatives.

51 - 200 employees

Founded 2006

🏠 Real Estate

🛒 Retail

🚗 Transport

📋 Description

• Develop and execute a comprehensive 360 marketing strategy that drives brand awareness, lead generation, and customer engagement across the US and international markets. • Lead, mentor, and manage the marketing team, including recruitment, onboarding, and ongoing training. • Oversee campaign planning, copywriting, creative development, and content review to ensure accuracy, quality, and brand consistency. • Establish and expand marketing activities across new channels, platforms, and markets to enhance KnowledgeCity’s global reach. • Review and approve campaign concepts, creative assets, and marketing copy, ensuring alignment with product accuracy and brand guidelines. • Direct email marketing strategy and campaign execution, ensuring effective lead nurturing, client engagement, and alignment with overall marketing objectives. • Direct social media strategy and content development to build audience engagement and reinforce brand positioning. • Manage brand reputation by overseeing PR initiatives, award submissions, and thought leadership campaigns. • Collaborate with Sales and Success teams to support demand generation, product marketing, and customer retention initiatives. • Track and analyze marketing performance metrics, providing regular reporting on campaign effectiveness and ROI. • Ensure deadlines, output, and quality standards are consistently met across all marketing projects. • Stay current with global marketing trends, tools, and best practices, applying them to strengthen KnowledgeCity’s brand presence.

🎯 Requirements

• 7+ years of professional marketing experience, with at least 3 years in a leadership role overseeing teams. • Proven success in leading 360 marketing strategies and campaigns across multiple regions. • Strong background in B2B marketing, ideally within SaaS, eLearning, or technology industries. • Demonstrated ability to manage and mentor teams, driving accountability, creativity, and results. • Expertise in brand development, digital marketing, content strategy, and multi-channel campaign management. • Excellent communication, leadership, and organizational skills, with the ability to manage multiple projects simultaneously. • Experience with marketing automation platforms (HubSpot preferred), CRM tools, and analytics platforms. • Strong analytical skills with a data-driven approach to measuring and optimizing performance. • A proactive and innovative mindset with the ability to balance strategic vision and tactical execution.

🏖️ Benefits

• Paid time off • Opportunities for professional growth through access to training materials and company courses