UGC Marketing Lead

🕒 April 17

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Knowt

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2019

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

Education • Artificial Intelligence • SaaS

Knowt is an AI-powered study platform and mobile/web app that helps students and teachers create and access study materials automatically. It converts lecture audio/video, PDFs, slides, and notes into structured study guides, flashcards, quizzes, and practice tests using AI features like an AI lecture notetaker, PDF/video/PPT summarizers, and automated flashcard generation. Positioned as a free Quizlet alternative, Knowt offers study modes (spaced repetition, practice tests, games), exam hubs (AP, IB, GCSE), and classroom/teacher features to support learning at scale.

📋 Description

• Own and evolve Knowt’s UGC and creator strategy for the exam verticals you manage. • Proactively identify, recruit, and secure culturally relevant creators aligned with the exam audiences you are responsible for. • Own the full creator partnership lifecycle: sourcing, outreach, negotiation, contracting, onboarding, briefing, feedback, approvals, renewals, and retention. • Write clear, inspiring briefs that translate Knowt’s goals into content creators are excited to make. • Lead content execution & ensure briefs are followed and driving results while ensuring content feels native to each platform. • Turn platform trends, audience behavior, and performance insights into new creator concepts and viral content opportunities. • Constantly test hooks, formats, storytelling angles, and creator styles to find repeatable winning formulas. • Track and report on creator performance with clear recommendations for what to scale, improve, or stop. • Measure success beyond vanity metrics, including engagement quality, sentiment, brand consideration, trial intent, and community growth.

🎯 Requirements

• Has experience in managing UGC creators, edtech marketing or a similar field. • Has a strong understanding of how to create viral content in the edtech, student, or exam-prep space. • Is equal parts creative strategist and operator. • Is excellent at managing relationships and giving feedback that improves creative without killing authenticity! • Is obsessed with testing, learning, and finding scalable growth opportunities through content. • Is an experienced test taker! • Bonus points if you are familiar with the LSAT, CPA, NCLEX or CFA!