B2B Marketing Lead

🕒 October 30

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 12%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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KodeKloud

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

☁️ SaaS

🏢 Enterprise

Education • SaaS • Enterprise

KodeKloud is an online learning platform focused on providing DevOps training and certifications. It offers a comprehensive range of courses including Kubernetes, Docker, AWS, Azure, and more, emphasizing hands-on, practical learning experiences through labs and real-world simulations. KodeKloud targets professionals looking to enhance their skills in cloud computing, DevOps, and related technologies. The platform supports a learn-by-doing approach, enabling users to practice and master skills essential for their careers in technology.

📋 Description

• Own B2B pipeline generation end to end. • Score and segment companies by learner density, growth, and seniority using product-qualified accounts. • Build lifecycle campaigns converting individual learners into team conversations. • Own the individual-to-team upgrade path, including in-product prompts, self-serve Teams tier, and champion kit. • Hand warm, usage-referenced opportunities to sales and fix funnel leaks between inquiry and qualification. • Book and produce podcasts and webinars for engineering leaders and L&D buyers. • Turn founder/trainer content into LinkedIn thought-leader ads and retargeting. • Ship an annual original-data report for L&D buyers. • Build presence on G2, Training Industry, and analyst lists. • Develop positioning and messaging from win/loss evidence. • Provide sales enablement and honest measurement, including self-reported attribution. • Operate as the first dedicated B2B marketer and individual operator, leveraging the broader B2C marketing team without dedicated resources. • Sit in on sales calls, interview customers and churned accounts, build the ICP, and instrument self-reported attribution during the first 90 days. • Ship account scoring, harvest campaigns, webinar programs, initial pipeline tracing, and monthly pipeline-by-source reporting. • Establish repeatable individual-to-team conversion, additional channels, measurable pipeline contribution, and the plan for a second hire.

🎯 Requirements

• 5–8+ years in B2B SaaS marketing, with experience building the function 0→1 at a small or similar-stage company — hands-on, not through a team • Real depth in product marketing (positioning, why-they-buy) and growth/lifecycle demand generation • Experience with a product-led-sales motion (PQLs/PQAs, self-serve-to-team conversion) or marketing an installed base in ed-tech • Ability to market to engineers without making them feel sold to • Demonstrated pipeline dollars on resume, distinguishing sourced from influenced pipeline • Not primarily specialized in enterprise ABM, field marketing, or events • Not reliant on SDR sequences plus cold paid as the default playbook • Experience beyond large marketing organizations running pre-built systems • Focus on pipeline dollars rather than MQLs, impressions, or booth scans

🏖️ Benefits

• 100% remote culture – work from anywhere, anytime. • Be part of a mission-driven company helping millions upskill in DevOps, Cloud, and AI through hands-on learning. • Opportunity to shape the voice of a fast-growing global brand. • Collaborative, fast-paced, and creative work environment.

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