Performance Marketing Manager

🕒 June 5

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KOHO

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

💼 Consulting

🛡️ Insurance

💳 Fintech

Consulting • Insurance • Fintech

KOHO is a financial technology company that provides Canadians with tools to manage their money effectively and enhance their lifestyle. Offering a single platform, KOHO allows users to spend smarter with a prepaid Mastercard that offers up to 5% cash back, grow their savings with competitive interest rates, facilitate borrowing with easy cash advances, and build credit history. The app also features budgeting tools, payment splitting, and various customizable plans to suit individual needs, emphasizing convenience and financial wellness for its users.

📋 Description

• Design, manage, and scale user acquisition campaigns across paid media - including Meta, TikTok, Applovin, CTV, and programmatic channels. • Own the buildout of KOHO's mid-funnel strategy, scaling CTV and programmatic as measurable growth levers with clear measurement frameworks. • Build and experiment with AI-powered workflows to improve bidding, creative iteration, and campaign optimization. • Formulate and execute acquisition strategies that optimize for CAC and maximize LTV, with emphasis on subscription conversion and retention-driven growth. • Continuously test creative (copy + visuals) through structured experiments. • Maintain performance reporting dashboards. Present insights across KPIs including CPA, ROAS, conversion rates, retention, and LTV. • Work closely with product and data teams to align acquisition with downstream conversion funnels and predictive LTV modelling. • Identify and pilot emerging platforms and inventory sources.

🎯 Requirements

• 5+ years of experience in performance marketing, ideally within high-growth startups. • Proven track record managing multi-channel campaigns at scale across Meta, Google, TikTok, and Apple Search Ads. • Hands-on experience with CTV and/or programmatic buying - including working with DSPs, managing inventory strategy, and building measurement approaches for harder-to-attribute channels. • Deep understanding of adtech infrastructure, marketing analytics, attribution models, and customer lifecycle optimization. • Experience building campaigns that go beyond install - with focus on subscription sign-ups, upgrades, and churn mitigation. • A builder's relationship with AI tools - you've used them to speed up your work and you're actively experimenting with what's possible. • Comfort working directly with creative and design teams to brief, test, and iterate on ad concepts. • Mobile app growth experience is highly desirable; fluency in French is a major plus.

🏖️ Benefits

• Competitive compensation & equity • Generous vacation + Wellness days + Flex Days + holiday closure • Remote-first environment + coworking support + yearly all hands retreat • Access to coaching & growth programs • Parental top-up & leave policies • Comprehensive health benefits • Power-up budgets for books, home office setup, phone & internet, AI tools, and professional development