Senior Manager, Account Based Marketing

November 8

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Kong Inc.

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API • SaaS • Enterprise

Kong Inc. is a company that provides a comprehensive API platform designed to facilitate API management, AI integration, and developer productivity. It offers solutions like Kong Gateway, Kong Konnect, and a variety of other tools targeted at managing and optimizing the API lifecycle. Kong's platform supports multi-cloud environments and is built to deliver high performance and security. It is notably recognized by Gartner as a leader in API management and supports innovations across industries like financial services, healthcare, and technology. The company emphasizes flexibility, security, and speed, making it a favored choice for enterprises looking to enhance their digital services through APIs. Kong also supports a robust community of developers and provides extensive integrations and plugins to streamline API management and operations.

201 - 500 employees

Founded 2017

🔌 API

☁️ SaaS

🏢 Enterprise

💰 $100M Series D on 2021-02

📋 Description

• Work with sales, field, and digital marketing teams to increase engagement and source pipeline at ABM accounts. • Orchestrate sales, field marketing, and digital marketing motions to surround an account across inbound, outbound, digital, and in-person channels. • Identify account pain points and digital transformation initiatives and map them to Kong value propositions and sales plays. • Partner with sales to create account plans (org charts), identify buying groups, and write messaging for the personas in the buying group. • Collaborate with marketing operations (MOPs) on ABM reporting infrastructure to measure program impact, plus consolidate account signals into actionable next steps for sales, field, and digital teams. • Evaluate results against goals, and generate learnings for improvement. • Responsible for drafting content and tailored account pages, plus working with the broader marketing team to publish pages. • Build strong relationships with Sales to act on sales deliverables and communication.

🎯 Requirements

• 8-10 years experience building and running account based marketing (ABM) programs. • Proven record of driving increased engagement and pipeline in ABM accounts. • Experience building ABM reporting infrastructure to measure program impact, performance, and areas for improvement. • Experience setting service level agreements (SLAs) and next steps with sales. • Experience building registration pages for in-person and digital experiences • Ability to program manage global stakeholders to deliver builds and activities on-time. • Understanding of how paid media can support ABM initiatives and ability to work with our paid media team to shape ABM paid motions. • Experience with Salesforce and Marketo. • Experience supporting in-person and digital events. • Adaptable and solutions-oriented. You thrive in ambiguity, pivot gracefully, and maintain momentum even when plans change. • Strong stakeholder management and communication skills. Ability to influence and align across working styles and competing priorities. • Previous experience owning a sourced pipeline target.

🏖️ Benefits

• Access to healthcare benefits • 401(k) plan • Short and long term disability benefits • Basic life and AD&D insurance