Product Marketing Manager

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November 26

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KPA

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Compliance • SaaS • Consulting

KPA is a company specializing in Environmental Health and Safety (EHS) software, training, and consulting services. They offer a comprehensive EHS software platform that includes features such as incident reporting, equipment inspections, contractor management, and sustainability solutions. With a focus on safety and compliance, KPA serves various industries including automotive, construction, distribution, and more. Their solutions are designed to engage employees, instill a culture of safety, and ensure regulatory compliance. KPA's services include on-site and online training delivered by a team of certified EHS experts, as well as consulting services for workplace safety and compliance. Their platform helps clients manage safety programs efficiently, reducing recordable incidents and improving productivity.

201 - 500 employees

Founded 1993

📋 Compliance

☁️ SaaS

📋 Description

• Conduct ongoing market research to understand the competitive landscape, identifying trends, client needs, and areas of differentiation. • Collaborate closely with product, sales, and marketing teams to develop comprehensive go-to-market plans for new product launches and feature updates. • Manage a suite of sales enablement tools and collateral that empower the sales team to effectively communicate the value of KPA’s compliance solutions. • Work with the marketing team to develop and implement multi-channel marketing campaigns, focusing on driving demand and product awareness across diverse industries. • Serve as a thought leader for the EHS compliance product suite, providing expertise to internal teams.

🎯 Requirements

• 3+ years of product marketing experience, with 1 year in a market-facing role. • Proven experience in competitive intelligence, launch strategy, messaging, and customer insights. • Strong understanding of, or desire to work in, EHS compliance within industries such as manufacturing, oil and gas, construction, and utilities. • Excellent organizational skills and ability to manage multiple projects, software, and deadlines. • Strategic and creative mindset with demonstrated experience in crafting compelling product messaging. • Excellent written and verbal communication skills, including public speaking and presenting. • Proficiency with productivity and reporting tools and experience in Salesforce, HubSpot, ClickUp, Chorus, Figma, Adobe InDesign, and more.

🏖️ Benefits

• Medical • Dental • Vision • Flexible Spending Accounts • PTO • Paid and Floating Holidays • 401k with Company match and immediate vesting • Company-funded Life Insurance • Employee Assistance Programs • No-cost Mental Health Benefits