Customer Marketing Manager

Job not on LinkedIn

🕒 May 5

🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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KPA

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1986

☁️ SaaS

📋 Compliance

🤝 B2B

💰 $5M Private equity on 2011-11

SaaS • Compliance • B2B

KPA is a provider of all-in-one EHS (environmental, health & safety) and regulatory compliance software and training services. Its platform offers configurable SaaS tools—mobile reporting, incident management, SDS/chemical tracking, asset and contractor management, dashboards and analytics—along with an integrated learning management system and industry-specific safety training. KPA serves businesses across construction, manufacturing, energy, utilities, mining and insurance to help reduce incidents, manage risk, and maintain regulatory compliance.

📋 Description

• The Customer Marketing Manager owns the strategy and execution of programs that drive pipeline and product adoption, expand customer lifetime value, and build a vibrant community of advocates who fuel Novara's growth. • Roughly 60-70% of this role is focused on customer marketing — lifecycle communications, expansion campaigns, referral programs, and cross-functional alignment with Customer Success, Product, and Sales. • The remaining 30-40% is dedicated to customer advocacy, including management of the customer community platform, community content and activities, and customer references.

🎯 Requirements

• 5+ years of B2B customer marketing experience, with direct ownership of lifecycle programs, customer communications, or expansion campaigns. • Experience in working at a high-growth SaaS company • Demonstrated ability to build and execute programs that drive measurable outcomes: adoption, expansion, or retention. • Hands-on experience with customer advocacy programs, including referrals, references, reviews, or community management. • Experience managing or working within an advocacy or community platform (Influitive experience is a strong plus). • Strong copywriting and content development skills across email, web, and long-form formats. • Comfortable working cross-functionally with Customer Success, Sales, and Product teams. • Analytical mindset that is able to build basic reporting, track KPIs, and translate data into program decisions. • B2B SaaS or compliance/technology industry experience preferred.

🏖️ Benefits

• Medical • Dental • Vision • Flexible Spending Accounts • PTO • Paid and Floating Holidays • 401k with Company match and immediate vesting • Company-funded Life Insurance • Employee Assistance Programs • No-cost Mental Health Benefits