Global Head of Events

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November 24

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Kraken Digital Asset Exchange

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Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Own Kraken’s global events strategy and portfolio: Lead planning and execution for events — collaborating with internal teams across institutional, VIP, listings, regional growth, product, policy, comms, and more • Build a world-class, self-sustaining team: Scale an events organization capable of managing strategy, execution, and measurement end-to-end — through playbooks and repeatable motions through which the team can scale operations • Own global event budgeting and ROI: Manage total program budget, allocate investment by tier, and develop clear ROI frameworks that tie every dollar to business impact • Define levels of participation: Determine the appropriate presence for each event — whether sponsorship, speaking, hosting, attendance, or brand activation — based on data, audience fit, and expected return • Develop a tiered event framework: Create a scalable model that classifies events by strategic importance, spend level, and measurable outcomes to guide long-term planning • Drive proactive planning: Establish a forward-looking 6–12 month event roadmap aligned to Kraken’s marketing calendar, growth objectives, and regional priorities • Integrate measurement and reporting: Design KPIs for each event — from lead generation and influenced revenue to awareness, engagement, and retention metrics • Partner cross-functionally: Collaborate with institutional and VIP sales, product, regional growth, policy, partnerships and other teams to ensure event strategies directly support pipeline growth, client success, and ecosystem influence • Ideate new experiences: Develop fresh approaches to Kraken-produced events such as user conferences and institutional showcases that drive trust and position Kraken as the industry’s most innovative leader • Champion Kraken globally: Represent the brand’s vision and voice through events that embody Kraken’s mission, values, and commitment to excellence.

🎯 Requirements

• 12+ years of experience leading events strategy, experiential marketing, or brand activations — ideally within fintech, crypto, or global tech environments • Proven track record of designing and delivering large-scale events (conferences, summits, community engagements, and client experiences) • Strong strategic and creative leadership — able to translate brand purpose into powerful, measurable experiences • Deep expertise in event operations, including budget management, vendor negotiation, compliance, logistics, and production • Cross-functional collaborator comfortable aligning diverse teams (creative, product, comms, client, and executive leadership) around shared event goals • Analytical mindset with the ability to use performance data and post-event insights to optimize impact and justify investment • Excellent communicator — confident presenting to senior executives, managing agencies, and representing the brand externally • Passion for crypto culture and belief in its power to redefine global finance • Comfortable working in a remote-first, fast-paced, high-accountability environment with global stakeholders.

🏖️ Benefits

• Bonus program • Equity program • Wellness allowance • Health insurance • Dental insurance • Vision insurance • 401(k) plan