Lifecycle Marketing Manager

September 20

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Lead the strategy for lifecycle programs involving email, push, and in-app to deliver best-in-class communications that drive engagement and desired behaviors. • Help shape the lifecycle strategy for Pro products from technology and marketing execution perspectives, being accountable for key metrics that support revenue growth. • Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem. • Conduct data analysis of campaign results and use data to optimize campaigns, create operational plans, and manage spend. • Execute thoughtful experimentation and leverage automation to maximize engagement and retention throughout the customer lifecycle. • Serve as a key stakeholder in growth, keep leadership updated on progress, and collaborate cross-functionally to drive incremental value. • Work closely with compliance, legal, and regional operations teams to ensure marketing compliance across priority geographies. • Report to the Director, Lifecycle Marketing and collaborate with regional operations, marketing technology, product, data analytics, and CRM ops.

🎯 Requirements

• 5+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution. • Extensive experience building and executing complex CRM campaigns with multiple stakeholders. • Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools. • A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus. • Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query. • In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do. • Strong copywriting skills to support the building of individual campaigns. • Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel). • Crypto/fintech experience (nice to have).

🏖️ Benefits

• Fully remote company with Krakenites in 70+ countries