Marketing Manager – Lifecycle, Onchain

14 hours ago

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Kraken Digital Asset Exchange

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Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Lead the strategy for lifecycle programs involving a mix of email, push, and in-app communications • Help shape lifecycle strategy for Onchain and Ink Foundation products • Build and execute complex CRM campaigns guiding clients to relevant products • Conduct data analysis on campaign results and optimize operational plans • Execute experiments to unlock high-impact campaigns and leverage automation for engagement • Be a key stakeholder in growth across the company and keep leadership updated

🎯 Requirements

• 5+ years of experience leading complex lifecycle/CRM programs from strategy-to-execution • Extensive experience building and executing complex CRM campaigns with multiple stakeholders • Experience with CRM tools such as Braze (ideal but not essential) • Proven understanding of driving lifecycle marketing results in a predominantly B2C setting, with experience in crypto as a plus • Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query • In-depth knowledge of marketing automation/CRM systems • Strong copywriting skills • Expertise in customer segmentation strategies and subscriber management across multiple channels • Crypto/fintech experience

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities • 25 days annual leave • Home office setup allowance