Performance Marketing Manager

🔥 54 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Prioritize channels and campaigns for testing by market • Identify regional platforms and media partners and size market upside • Launch tests with creative, MarTech, and related teams • Own partner conversations, budgets, QA, and initial performance analysis • Localize campaigns to each country’s audience, language, media habits, and regulations • Evaluate funded customers, cohort quality, CAC, incrementality, and payback beyond platform ROAS • Stop weak tests and scale successful tests into established channels • Develop creative and campaign types and improve measurement • Collaborate with paid team members to improve growth scale and efficiency • Share tests and learnings across channel owners and markets • Improve tracking, landing pages, signup, funding, and first-use journeys with Creative, Product, Data, and MarTech

🎯 Requirements

• Experience building a paid channel from zero and scaling it to meaningful results • Ability to run dozens of tests per month with hypotheses, budgets, measurement plans, and next decisions • Ability to identify local growth opportunities across countries • Knowledge of CAC, attribution, incrementality, cohort quality, LTV, and payback • Experience with paid campaigns on web and app, including audiences, creative, conversion tracking, optimization, and funded-customer journeys • Ability to develop channel strategies and campaigns with creative strategists, Creative, and MarTech • Strong judgment, hands-on craft, and demonstrated ability to find and scale profitable growth • Crypto experience is a plus, not required

🏖️ Benefits

• Dogfooding is a requirement for everyone once they join Kraken • Equal opportunity employment commitment • Job-related skills or work-style assessments applied consistently across candidates • Ongoing application acceptance unless a deadline is specified