Senior Group Product Manager – Growth Platform

November 5

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Kraken Digital Asset Exchange

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Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Lead a team of Product Managers across Growth Platform (CommTech, MarTech, Content Platform, CMS, Affiliate/KOL) while acting as a high-impact IC on v0/v1 bets where needed • Use AI to personalize content, send time, and upsell/cross-sell recommendations across channels, with compliance by design (consent, disclosures, regional rules), full auditability, and guardrails • Design and build a best-in-class communications and content platform (push, email, in-app orchestration, experimentation/holdouts, templates, localization, governance) that accelerates time to market and enables personalization at scale • Own and evolve the Affiliate/KOL platform, including accurate attribution and payouts, creator earnings dashboards, promo and asset libraries, partner APIs, and fraud/abuse controls, to drive creator activation and revenue • Define the platform strategy that increases engagement and retention from day one by powering push, email, and in-app; unlocking self-serve for Marketing and Product; enabling A/B/n tests of triggers, timing, and content; and delivering team-owned improvements tied to clear KPIs • Equip Marketing and Core Product Teams with best-in-class self-serve communications and content platforms: segmentation, orchestration, templates, and A/B/n on triggers, timing, and content, to maximize speed and impact across channels • Lead cross-functional collaboration with Lifecycle, Marketing, Core Product teams, Brand, Client Engagement, Data, and Engineering; partner with the C-suite to align on bets and unblock fast • Drive adoption and measurable impact: operational docs, onboarding, feedback loops; KPIs include experiment volume and cycle time, self-serve adoption, delivery latency/uptime, and lifts in NTU (New Transacting Users), TU (Transacting Users), and retention attributable to the platform

🎯 Requirements

• Minimum 7+ years of product management experience • Depth in CommTech/MarTech/CMS/experimentation (orchestration, segmentation, event schema, APIs, data modeling, deliverability) • Experience building affiliate/partner platforms (tracking, attribution, payouts, compliance) • Strong analytical skills; turn data into decisions and measurable outcomes • Exceptional written communication; calm, principled leadership across complex, cross-functional work • Practical experience using AI/ML to personalize content, send time, and upsell/cross-sell, with at least one shipped use case • Bias to action—comfortable running discovery, writing crisp PRDs, and launching quality v0/v1 in a fast growing, remote-first org

🏖️ Benefits

• Kraken Culture • Remote work options • Health insurance