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Senior Performance Video Creative - Consumer

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

đźź  Senior

🎬 Video Editor

đź‘» Ghost score 13%

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Logo of Kraken Digital Asset Exchange

Kraken Digital Asset Exchange

1001 - 5000 employees

Founded 2011

₿ Crypto

đź’¸ Finance

đź’ł Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

đź“‹ Description

• Own paid video for Kraken Consumer across product launches, campaigns, promotions and always-on activity • Build video for Meta, TikTok, YouTube, LinkedIn, Reddit and X according to platform specifications and native formats • Concept, edit and ship complete cross-format performance video sets • Produce AI-generated and AI-assisted video and maintain reusable AI-enabled workflows • Pitch culturally timely, internet-native and experimental concepts • Version and localize video across markets, languages, formats and regulatory requirements • Manage approximately a dozen concurrent workstreams in a typical month • Read creative testing results and turn performance insights into new hooks, concepts and cuts • Create AI-assisted paid static creative when needed • Partner with Product Marketing, compliance and regional teams to obtain approvals • Maintain a high craft standard and organized, reusable files • Report to the Creative Lead, Consumer Creative & Design as a senior individual contributor with no direct reports

🎯 Requirements

• 5+ years in performance video creative at a high-volume in-house team or performance agency • Portfolio submitted with the application, focused on paid video and including full video cuts, AI-generated or AI-assisted work, and a tested concept with results • Real video skills from concept to finished, sound-designed cut • High-level command of generative AI video and image tooling, with shipped work • Platform-native instincts across Meta, TikTok and YouTube • Experience in a structured creative testing program • Fluency in thumb-stop rate, hook rate, CTR, CVR, CPA and ROAS • Fluency in internet and meme culture • Ability to work quickly through fast turnarounds, review rounds and late changes • Comfort working within regulatory constraints, risk warnings, disclaimers and market-specific requirements • Copywriting ability for scripts and on-screen text • Ability to work from an eligible country listed in the posting

🏖️ Benefits

• Kraken product dogfooding is required for everyone once they join Kraken • Equal opportunity employment commitment • Job-related skills or work-style assessments applied consistently across candidates • Ongoing application acceptance unless a specific deadline is stated

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