Senior Product Marketing Manager

November 3

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Kraken Digital Asset Exchange

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Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

📋 Description

• Develop and lead the GTM strategy for Inky, driving awareness, acquisition, and retention for core trading products. • Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL). • Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention. • Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences. • Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives. • Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements. • Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives.

🎯 Requirements

• 6+ years of experience in Product Marketing Management (PMM), preferably in fintech, trading (crypto, futures, options) • Strong crypto expertise and passion, with a deep understanding of market trends, user behavior, and the evolving regulatory landscape. • Familiarity with building and maintaining successful influencer programs within crypto. • Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle. • A data-driven marketer, leveraging insights to optimize campaigns and improve performance. • Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market. • Experience leading cross-functional teams and working within complex, fast-paced environments. • Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels. • Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting.

🏖️ Benefits

• Flexible work arrangements • Professional development