Senior Social Media Specialist

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own xStocks' social presence across X and Linkedin as primary channels, building credibility and visibility with partners, exchanges, DeFi protocols, and institutional audiences • Build and run automations and systems that keep xStocks reactive to market events (quarterly earnings, macro moves, DeFi developments) so the brand is always part of the conversation at the right moment • Drive proactive, end-to-end partnership content; from pre-launch planning through execution, building co-marketing programs that help partners succeed alongside xStocks and keep them invested in the RWA narrative • Develop sustainable, sequenced content strategies that extend campaign life and maximize impact across the full product roadmap • Turn complex topics — tokenized equities, onchain markets, DeFi mechanics — into content that is clear, compelling, and shareable for both crypto-native and institutional audiences • Lead social go-to-market for product and partner launches, owning the full process from idea through execution • Build and manage a high-signal community through campaigns, participation loops, and conversations that drive real engagement and retention • Own your performance metrics with a focus on outcomes and business impact, not vanity metrics

🎯 Requirements

• 5+ years in social media and community management, with a strong background in finance, fintech, or crypto — B2B or institutional experience strongly preferred • Knowledge of building brand credibility in a B2B context; you understand how to speak to exchanges, protocols, and institutional partners, not just retail audiences • Deep fluency in X and Linkedin, you understand what performs, why, and how to engineer it • Hands-on experience building automations and content systems • Strong grasp of DeFi mechanics and the ability to translate them into content that resonates • Experienced working with external partners on co-marketing; proactive about bringing partners into campaigns and building relationships that compound over time • Exceptional content creation skills end-to-end; sharp writing and the instinct to know what will land (Figma proficiency a plus) • Data-driven with a focus on measuring outcomes and business impact, not reach and impressions • Proficient with AI tools for content ideation, production, and workflow efficiency; uses AI as leverage, not a crutch • Self-directed and accountable; you build the system, own the calendar, and drive results without being chased • Genuinely plugged into crypto and financial markets — you're reacting to quarterly earnings before anyone briefs you on them.

🏖️ Benefits

• Flexible work arrangements • Professional development opportunities