Senior Director – Media and Marketing Optimization

2 days ago

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Labcorp

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Healthcare • Pharmaceuticals • Biotechnology

Labcorp is a leading global life sciences company that provides comprehensive clinical laboratory and end-to-end drug development services. The company offers a wide range of diagnostic tests and services for patients, providers, and biopharmaceutical companies. Labcorp specializes in areas such as oncology, women's health, neurology, and genetics, offering both routine and specialized laboratory testing. It supports healthcare systems and organizations with clinical lab testing, health assessments, and employee wellness programs. Labcorp also plays a significant role in the biopharma sector, providing nonclinical research, central laboratory services, and consulting for drug development and commercialization. With their commitment to science and innovation, Labcorp aims to improve health and change lives worldwide.

10,000+ employees

Founded 1969

💊 Pharmaceuticals

🧬 Biotechnology

💰 Post-IPO Debt on 2019-06

📋 Description

• Lead Labcorp’s enterprise media strategy across paid, programmatic, sponsored and emerging channels • Modernize our media and campaign ecosystem by streamlining workflows, enhancing targeting capabilities, and leveraging AI-powered tools to improve performance and ROI. • Evolve how we work with external agencies and internal teams. • Lead the development of measurement frameworks that connect planning and activation to evaluation and continuous improvement. • Drive transformation and execution —improving day-to-day delivery while building systems that create long-term value.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field • 12-15 years in media strategy, brand operations, or integrated marketing leadership • Strong understanding of digital media channels, agency ecosystems, and activation infrastructure • Familiarity with AI-based marketing tools and digital performance platforms • Operational fluency across campaign workflows, tools, and automation platforms (e.g., HubSpot, Salesforce), and media tools • Strong collaboration and communication skills with ability to influence cross-functional teams.

🏖️ Benefits

• Medical, Dental, Vision, Life, STD/LTD • 401(k) • Paid Time Off (PTO) or Flexible Time Off (FTO) • Tuition Reimbursement • Employee Stock Purchase Plan