Website Content Writer

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February 11

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Lacroix Healthcare Consulting, LLC

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Healthcare Insurance • Education • Consulting

Lacroix Healthcare Consulting, LLC is a specialized consulting firm focused on enhancing the skills and knowledge of MDS nurses in skilled nursing facilities. They offer customized training programs—including public seminars, group lectures, and individual job training—tailored to the specific needs of each facility. With a strong emphasis on education and compliance, Lacroix provides MDS expertise, audits, and support to improve the operational efficiency and reimbursement processes within healthcare settings.

2 - 10 employees

Founded 2021

⚕️ Healthcare Insurance

📚 Education

📋 Description

• Proofread and review all content produced by the Content and Marketing teams, advising on necessary changes and improvements. • Work closely with designers to create engaging website and social media banners, graphics, images, and marketing materials. • Perform research and technical writing to develop documents such as product manuals, reports, user guides, implementation guides, briefings, presentations, guidelines, release notes, and process flows. • Write clear, concise, and compelling text that accurately describes products and drives sales. • Conduct keyword research and apply SEO best practices to maximise the reach and effectiveness of content. • Produce and maintain a content calendar supporting product launches, marketing campaigns, and customer education initiatives. • Develop comprehensive, accurate, and accessible content about HRIS software features, functionalities, integrations, and benefits. • Implement SEO best practices across all web content. • Collaborate with product managers, engineers, and marketing teams to understand technical requirements and align content with business goals. • Ensure content is engaging and tailored to various stages of the customer journey from awareness to decision-making. • Maintain a consistent brand voice across all written content, aligning with the company's tone and messaging guidelines.

🎯 Requirements

• A degree in Technical Writing, Communication, Computer Science, HR, or a related field is preferred but not required. • 3-5 years of experience in technical writing, ideally within the software or HR technology industry. • Comfortable with technology and knowledgeable about HRIS systems, SaaS platforms, or enterprise software. • Capable of understanding complex systems and processes and explaining them clearly to diverse audiences. • Proficient in creating engaging narratives and finding new ways to present technical information. • Proactive and driven, with a passion for continuous learning and improvement. • Experience with WordPress, basic HTML, and creating content for social media. • Excellent oral and written communication skills in English, with robust editing and proofreading capabilities. • Excellent organisational skills with the ability to multitask and prioritise effectively.