Senior Paid Social Specialist

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2 days ago

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LatamCent

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Recruitment • B2B • SaaS

LatamCent is a staffing and recruiting firm that specializes in connecting companies in the USA with top talent from Latin America. They focus on building remote and nearshore teams for various functions including sales, marketing, and IT, leveraging their expertise to help organizations recruit, hire, and retain the top 1% of talent in the region. With a commitment to providing high-quality candidates quickly, LatamCent helps businesses reduce hiring times and costs while enhancing their workforce with skilled professionals.

11 - 50 employees

Founded 2023

🎯 Recruiter

🤝 B2B

☁️ SaaS

📋 Description

• Own end-to-end paid social campaign management across Meta, TikTok, Pinterest, and Snapchat • Lead weekly client calls and reporting with actionable insights tied to performance KPIs • Analyze data to identify optimization opportunities, creative testing plans, and audience strategies • Translate campaign performance into clear recommendations and growth strategies • Collaborate with internal teams and clients on ad creative, landing page needs, and funnel mapping • Manage ad budget pacing and ensure alignment with client goals • Maintain platform relationships and stay ahead of trends and changes in the social ad ecosystem • Provide structured feedback on creatives and brand assets to drive higher conversion rates

🎯 Requirements

• 3–5 years of hands-on paid social experience, including ecommerce or direct-response advertising • Deep expertise with Meta Ads Manager; working knowledge of TikTok, Pinterest, and Snapchat ads • Strong client communication and reporting skills (verbal and written) • Analytical mindset with proven ability to turn data into insights and strategy • Proficiency with Excel and data visualization tools (Power BI, Looker, etc.) • Experience managing multiple client accounts simultaneously • Comfortable working autonomously and owning client outcomes • Based in the United States and able to work Central Time hours

🏖️ Benefits

• Internet stipend: $60/month • Bonus-eligible • 100% paid health, vision, dental insurance • Unlimited PTO, half-day Fridays in summer • 401(k) with 4% match