Retail Media Strategist – Freelance Contractor

Job not on LinkedIn

🕒 June 24

🇺🇸 United States – Remote

💵 $75 - $100 / hour

⏳ Contract/Temporary

🟡 Mid-level

🟠 Senior

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Later

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📣 Marketing

🛍️ eCommerce

🌍 Social Impact

Marketing • eCommerce • Social Impact

Later is an award-winning platform that specializes in influencer marketing and social media management. The company provides tools for brands and creators to connect, manage campaigns, and analyze performance across various social networks. Later focuses on streamlining communication and collaboration while delivering transparent analytics and data-driven insights to drive predictable marketing results for its clients.

📋 Description

• Define and execute the Walmart Connect channel strategy, including campaign structure, budget allocation, and testing roadmap • Identify high-impact opportunities to scale performance based on early pilot results and performance data • Develop channel-specific playbooks for campaign setup, optimization, and reporting • Translate campaign insights into clear, actionable recommendations for internal stakeholders and (as needed) clients • Own hands-on keyboard execution across Walmart Connect campaigns (setup, trafficking, optimization, pacing) • Build and manage campaigns across Sponsored Products, Sponsored Brands, and DSP (as applicable) • Monitor performance daily and optimize against key KPIs (ROAS, CPA, CTR, conversion rate) • Troubleshoot performance issues and identify root causes quickly using data • Establish reporting frameworks and dashboards to track performance and surface insights • Partner with the Head of Paid Media and cross-functional teams (Client Services, Creative, Analytics) to ensure integrated campaign execution • Act as the internal subject matter expert on Walmart Connect—supporting campaign planning and troubleshooting • Collaborate with internal stakeholders to ensure alignment between media strategy and broader campaign goals • Participate in client-facing conversations when needed to represent strategy and performance • Stay on top of Walmart Connect updates, betas, and best practices, bringing forward new opportunities proactively • Benchmark performance and identify optimization opportunities based on industry trends and competitor activity • Continuously refine internal processes to improve efficiency, scalability, and performance outcomes • Lead the development of training materials and enablement sessions for internal media buyers

🎯 Requirements

• 3+ years of experience in paid media, with direct hands-on experience in retail media networks (Walmart Connect strongly preferred) • Proven track record of owning and optimizing campaigns hands-on (“in platform” execution is non-negotiable) • Strong understanding of retail media KPIs, attribution models, and optimization levers • Demonstrated ability to translate data into actionable insights and strategy • Experience creating playbooks, training materials, or upskilling internal teams • Strong communication skills with the ability to simplify complex concepts for different audiences • Comfortable operating in a fast-paced, ambiguous environment with high ownership and accountability. • Nice to Have: • Experience with other retail media networks (Amazon Ads, Target Roundel, etc) • Agency experience managing multiple campaigns/clients • Experience working in client-facing environments

🏖️ Benefits

• Co-op team members, independent contractors, and freelancers are not eligible for company benefits.