Head of Paid Social, Insurance

🕒 August 28

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

👻 Ghost score 29%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Launch Potato

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

📱 Media

👥 B2C

Marketing • Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Own the auto insurance paid social channel end to end • Manage Meta and TikTok budgets, bid strategy, audience and placement testing, pacing, and margin performance • Grow the channel to roughly 2.5x its current monthly spend while maintaining margin • Set the creative testing agenda with the Creative Strategist and creative team • Pull performance numbers and stay involved through test launch, analysis, and post-mortem • Build a documented, repeatable playbook for other buyers • Manage direct relationships with Meta and TikTok representatives, including allowlisting, beta access, and escalations • Partner with the GM of Auto Insurance, compliance, and product on funnel, landing page, and offer strategy • Make decisions based on contribution margin and determine when lower ROAS is appropriate • Deliver consistent margin and pacing targets, increased spend, improved creative test velocity and win rate, and broader platform access

🎯 Requirements

• Paid social bought at scale in performance marketing, affiliate, or lead generation • Deep hands-on Meta expertise, including campaign structure, bid and budget strategy, audience and placement testing, and performance-shift diagnosis • Real TikTok scale experience, including allowlisting, vertical restrictions, and landing page requirements • Direct accountability for CPA, ROAS, or contribution margin on monthly spend of $250,000 or more • Experience in a compliance-heavy vertical such as insurance, lending, credit, or health • Fluency with tracking and attribution, including pixel and server-side event setup, postbacks, and conversion QA • Four or more years in a hands-on buying role with direct margin accountability • Ability to work collaboratively with creative, compliance, product, and business stakeholders • Ability to adapt to platform policy and compliance changes • Nice to have: auto insurance or another regulated leadgen domain • Nice to have: advertorial or direct-response landing page funnels and conversion rate testing • Nice to have: working knowledge of AI creative generation tooling • Nice to have: familiarity with Looker

🏖️ Benefits

• Remote-first team • Diverse and inclusive team and culture • Equal Employment Opportunity employer