Lead UX Designer

October 22

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Launch Potato

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Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

📋 Description

• Drive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties. • Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights • Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration • Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction • Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs • Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints • Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization • Propose and implement design process improvements that enhance experimentation velocity and design scalability

🎯 Requirements

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data-driven environment • Expertise in data-informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session • Mastery of Figma or similar wireframing/prototyping tools; fluency with Adobe Creative Suite • Hands-on experience collaborating with developers and executing A/B tests for CRO • Excellent communicator with the ability to present design rationale across technical and non-technical audiences.

🏖️ Benefits

• Profit-sharing bonus • Competitive benefits