Senior Manager, YouTube Paid Performance

September 28

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Launch Potato

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Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

51 - 200 employees

Founded 2015

📱 Media

👥 B2C

📋 Description

• Take full ownership of Launch Potato’s YouTube business, owning campaign execution, P&L, and growth targets • Directly manage hands-on campaign management and high-level strategy for YouTube performance marketing • Test new creatives, develop playbooks, and iterate on video creative with the creative team • Deliver consistent growth in spend and profitability, targeting a 2x annualized run rate in year one at a minimum of 110% ROAS • Provide actionable insights and recommendations backed by rigorous data reporting and analysis • Drive measurable improvements in CTR, CVR, ROAS, and margin through ongoing creative testing • Expand YouTube campaigns into new insurance and financial services verticals and other performance video platforms • Share best practices across the Paid Media team and build and lead a video-first performance marketing team • Work with internal stakeholders and external vendors to build net new audiences targeting high value customers

🎯 Requirements

• Proven success profitably scaling new and existing brands on YouTube • Strong analytical skills with proficiency in BI tools (Looker, Google Analytics, etc.) and advanced Excel/Google Sheets (pivot tables, VLOOKUP, regression analysis, correlation, etc.) • Strong understanding of best practices that drive high-performing creatives, including YouTube ABCDs, briefs, and collaborating on video production with creative teams • Demonstrated experience owning P&L and hitting aggressive growth + profitability goals, and building best practice playbooks • Exceptional collaboration and proactive communication skills; comfortable presenting insights both written and verbal, and influencing decision-making across teams • 6+ years managing and scaling a YouTube performance-based portfolio, with budgets of $20M+/year • Education optional • Nice-to-haves: Experience with linear TV, streaming, or other video-first platforms (Meta, TikTok); Experience with MMM tools and measurement solutions; Familiarity with AI tools (Gemini, ChatGPT, Claude, MidJourney); Knowledge of personal finance and consumer financial products; Experience mentoring peers or leading knowledge-sharing initiatives; Familiarity with competitor analysis tools like SimilarWeb, AdBeat, Ahrefs, SpyFu

🏖️ Benefits

• Base salary • Profit-sharing bonus • Competitive benefits • Remote-first team (remote work) • Clear growth path and career advancement