Senior Optimization Manager

🕒 September 18

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

👔 Manager

👻 Ghost score 25%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Launch Potato

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2015

📣 Marketing

📱 Media

👥 B2C

Marketing • Media • B2C

Launch Potato is South Florida's fastest growing digital media company, founded by a group of young and ambitious individuals with a history of building successful direct-to-consumer digital businesses. Headquartered in Delray Beach, FL, Launch Potato operates with a distributed global team. The company focuses on solving complex problems with smart marketing, great engineering, data science, and fun, emphasizing its commitment to innovation and scalability.

📋 Description

• Execute high-impact landing page and funnel tests across high-traffic campaigns • Build, launch, monitor, analyze, and report on revenue-driving optimizations • Perform continuous optimizations across device types and user journeys, including copy, UI/UX, and advertiser order • Ensure tests and optimizations are implemented error-free, follow specifications, and are tracked accurately • Summarize and document test results to inform future optimizations • Partner with optimization leads to move quickly on ideas, reduce bottlenecks, and become the subject matter expert on assigned offer verticals • Work cross-functionally to gather inputs, finalize creative, and prepare launches • Create and monitor reports tracking multiple internal and external KPIs

🎯 Requirements

• Strong follow-through and task ownership; thrives on getting things done • Understands direct response mechanics and high-volume testing environments, preferably within financial services, home services, insurance, or similar lead-form categories • Experience running A/B tests, QA'ing launches, and reporting on test outcomes • Comfortable updating copy, layout, and page flows within testing tools or CMS • Solid understanding of what impacts conversion • Working knowledge of analytics platforms like Google Analytics, Looker, or similar • Ability to balance internal and external pressure to drive competing KPIs • Experience optimizing lead form pages end-to-end through UI/UX savvy • Clear communicator able to work across Copy, Design, and Media teams • Creative mindset able to spot UX friction and suggest improvements based on behavior • 5+ years in a performance marketing or CRO execution role • Experience launching tests, owning strategy, QA, and implementation, and collaborating with strategic leads

🏖️ Benefits

• Base salary, profit-sharing bonus, and competitive benefits • Future increases based on company and personal performance