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Content and Social Media Associate Director

đź•’ 5 days ago

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Logo of Launchmetrics

Launchmetrics

201 - 500 employees

🤝 B2B

đź‘— Fashion

đź’„ Beauty

B2B • Fashion • Beauty

Launchmetrics is an innovative and dynamic international company specializing in brand performance for the Fashion, Lifestyle, and Beauty industries. Formed from a merger of Augure and Fashion GPS, Launchmetrics has established itself as a leader in influencer marketing software and technology solutions. The company supports brands with comprehensive services in influencer relationship management, media monitoring, and analytics to drive brand visibility and engagement. With a global presence, Launchmetrics continues to evolve its platform and capabilities, having acquired key players in the industry to strengthen its data and analytics offerings. Known for a vibrant and inclusive work culture, Launchmetrics prides itself on innovation, diversity, and customer focus, backed by strong financial growth and investment.

đź“‹ Description

• Own the development, execution and performance of Launchmetrics' global content and social media strategy • Shape and oversee the editorial and social media calendars • Act as the final editorial gatekeeper, reviewing and approving content • Author and lead the development of pillarstone and thought leadership content • Orchestrate the execution of content initiatives • Consolidate and analyze performance data • Partner with stakeholders across the marketing team and cross-functionally • Embed AI tools and workflows to maximize productivity • Lead and develop the Content team

🎯 Requirements

• 8+ years of experience in content marketing, editorial or communications • Strong strategic mindset • Exceptional writing, editing and storytelling skills • Deep understanding of social platforms and audience engagement strategies • Strong understanding of the Fashion, Lifestyle and Beauty industries • Solid understanding of SEO/AEO principles • Familiar with AI tools • Extra Credit: Background in B2B or SaaS/tech is a plus

🏖️ Benefits

• Growth and advancement possibilities • Learning and development allowance • Flexible work arrangements • Support for establishing home office • Tailored benefits package for each location

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