Paid Search Marketing Manager

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November 6

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LawnStarter

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B2C • Marketplace • Real Estate

LawnStarter is a service platform that provides affordable lawn care services at the click of a button. With fast online ordering, quality service, and a user-friendly app, LawnStarter allows customers to easily schedule and manage lawn maintenance services. These include lawn mowing, fertilization, bush trimming, and weeding. The company partners with local professionals to ensure reliable and insured services while supporting small businesses. LawnStarter offers its services across numerous locations in the United States, aiding customers in keeping their lawns beautiful and well-maintained.

51 - 200 employees

Founded 2013

👥 B2C

🏪 Marketplace

🏠 Real Estate

💰 $10.5M Venture Round on 2019-11

📋 Description

• **Responsibilities:** • __**Campaign Management & Optimization**__ • - Manage and optimize large-scale, complex SEM campaigns across Google Ads, Bing Ads, Meta Ads and other search platforms. • - Activate, optimize and make efficient Local Services Ads (LSA) at scale. • - Monitor and analyze campaign performance, adjusting bids, bid strategies, budgets, and ad copy to maximize ROI. • - Continuously test and refine ad creatives, landing pages, and audience/location targeting to improve click through rates and conversion rates. • __Data Analysis & Reporting__ • - Leverage Google Analytics and other analytic and visualization tools to track key performance indicators (KPIs) and generate actionable insights. Summarize KPIs against targets and provide actionable recommendations for optimization and improvement. • - Conduct deep-dive analysis to understand customer behavior, keyword trends, and competitive landscape. • - Develop and maintain dashboards to track performance, efficiency, and spend. • __Keyword, Audience & Campaign Strategy__ • - Research and identify new keyword opportunities to expand our reach. • - Implement audience segmentation strategies to improve targeting and efficiency. • - Manage negative keyword lists and refine match types to improve campaign relevance. • - Execute campaign type strategies that provide max conversion contribution at targeted customer acquisition costs; RSA, DSA, PMax, AI Search Max placements, audiences and more. • __Budget & Bid Strategy__ • - Allocate and manage budgets efficiently to maximize conversions while maintaining profitability. • - Utilize automated bidding strategies and manual adjustments to improve ad performance. • __Collaboration & Cross-Functional Work__ • - Work closely with the product, engineering and content teams to align ad messaging with user intent. • - Partner with developers to implement tracking solutions and troubleshoot conversion tracking issues. • - Provide insights and recommendations to senior leadership to guide marketing strategy.

🎯 Requirements

• **Experience & Expertise** • - 3-7+ years of hands-on experience managing Google Ads and Bing Ads campaigns, preferably for a fast-paced eCommerce or lead generation business for B2C. • - Strong proficiency in Google Ads Editor, Google Analytics (GA4), and other BI tools. • - Experience with large-scale search, display, retargeting, video and local services campaigns. • - Understanding of auction dynamics, quality score, and smart bidding strategies. • **Analytical & Technical Skills** • - Advanced skills in Excel/Google Sheets (pivot tables, vlookups, data visualization). • - Ability to analyze and interpret large datasets to make data-driven decisions. • - Familiarity with SQL and scripting (Python or Google Ads scripts) is a plus. • - Experience with tag management through GTM, Segment or other platforms. • **Strategic & Executional Abilities** • - Proven ability to execute A/B tests and iterate on learnings. • - Strong grasp of conversion rate optimization (CRO) and landing page best practices. • - Ability to adapt strategies based on competitive trends and seasonality. • **Other Qualifications** • - Strong attention to detail and ability to manage multiple projects simultaneously. • - Comfortable working in a fast-paced, remote-first environment. • - Passion for SEM and digital marketing, with a test-and-learn mindset. • - Willing to accept challenges and be a pro-active problem solver.

🏖️ Benefits

• **Benefits:** • - Salary range: 90k to 125k USD annually • - **Healthcare benefits: **Medical, dental, and vision • - **Fully remote position:** Work remotely from anywhere you want. • - **Unlimited PTO: **We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back.