Engagement Marketing Manager, Email

Job not on LinkedIn

November 14

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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LawPay

WebsiteLinkedInAll Job Openings

Finance • Compliance • B2B

LawPay is a leading payment management software designed specifically for the legal industry. Trusted by law firms across the United States and Canada, LawPay provides solutions such as credit and debit card payments, eCheck payments, legal fee financing, and invoicing. Its platform complies with ABA and IOLTA guidelines, ensuring secure and efficient payment processing tailored for legal professionals. LawPay integrates with numerous legal software solutions and is recommended by all 50 state bars, 60+ local and specialty bars, and the ABA. The company also offers resources such as CLE webinars and legal industry insights.

51 - 200 employees

Founded 2005

💸 Finance

📋 Compliance

🤝 B2B

📋 Description

• Build and launch multi-channel lifecycle campaigns (email, in-app, chat, SMS) focused on upsell, cross-sell, and customer retention. • Own campaign setup, targeting, testing, and reporting directly within Intercom, including workflows, segmentation, and automation. • Collaborate with cross-functional partners to ensure customer communications are aligned with product updates, launches, and success initiatives. • Translate business goals into actionable marketing programs — balancing strategic planning with hands-on execution. • Map the customer journey and identify key lifecycle moments to improve engagement and drive expansion. • Analyze campaign performance, share insights, and continuously iterate to improve conversion and retention outcomes. • Provide consultative input to partners on lifecycle best practices, channel mix, and timing.

🎯 Requirements

• 3–5+ years in lifecycle, retention, or customer marketing — ideally in B2B SaaS or tech. • Demonstrated experience executing upsell/cross-sell or lifecycle campaigns across email and digital channels. • Hands-on Intercom experience (or a similar lifecycle automation platform) required — you should be comfortable building and deploying campaigns yourself. • Proven ability to execute efficiently and follow direction, while also identifying opportunities to improve workflows or test new approaches. • Comfortable working without rigid processes — thrives in an environment that values agility, experimentation, and continuous learning. • Strong understanding of the customer journey and how marketing, CS, and product intersect to drive growth. • Analytical mindset with experience using data to guide decision-making and demonstrate impact. • Exceptional communicator and collaborator — able to partner cross-functionally and align on priorities. • Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation. • This position is preferably based in Austin, Texas.

🏖️ Benefits

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees. • Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members. • Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents. • Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching. • Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development. • Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually). • Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.