Demand Generation Manager

Job not on LinkedIn

🕒 August 28

🇩🇪 Germany – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Leadfeeder

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

🛍️ eCommerce

💰 Series A on 2019-04

Consulting • Marketing • eCommerce

Leadfeeder is a website visitor analytics software that helps identify which companies visit a website, providing insights into their behavior and engagement. By integrating with popular tools like Google Analytics, MailChimp, and Salesforce, Leadfeeder serves as a comprehensive solution for lead generation, account-based marketing, and sales intelligence. The software aims to enhance B2B sales efforts by revealing potential leads in real-time, making it easier for sales teams to connect with decision-makers.

📋 Description

• Build and run Leadfeeder's global demand generation programmes • Own the content approach, including reports, frameworks, teardowns and arguments • Write anchor assets and build a public voice through writing, publishing and presenting • Brief, commission and edit supporting work from designers, contributors and creators • Design demand loops and build virality into programmes • Identify product-led surfaces such as free tools, shareable outputs, benchmarks and quotable data • Partner with Product and Growth around signup, activation and first-result moments • Plan distribution alongside every asset • Build audience primarily on LinkedIn and develop community-led initiatives • Run webinars and live formats end to end • Plug work into the creator programme and brief Paid Media for amplification • Own global programmes from ideation through delivery and results • Maintain a rolling demand generation plan • Define messaging and positioning with Product Marketing • Own performance reporting and testing across messaging, formats, offers and audiences • Partner with Paid Media, SEO, Web & CRO, Product and Growth on activation and conversion

🎯 Requirements

• Has a voice, and uses it; visible in the market under their own name through published work • Strategic marketer who creates and connects work to commercial outcomes • Can ideate and deliver without needing a team underneath them • Around 5 to 7 years in B2B SaaS demand generation, ideally in a product-led or self-serve business • Track record of content-led programmes producing qualified product leads and revenue • Experience designing demand as loops rather than one-way funnels • Experience building community-led initiatives and growing audience • Hands-on experience running webinars, using Zoom Webinar, Livestorm or equivalent • Comfortable with marketing automation and CRM, using HubSpot, Marketo, Salesforce or equivalent • Solid grasp of funnel metrics and attribution • MarTech or SalesTech experience • Evidence of getting work done through peers rather than direct reports • Experience running programmes across multiple markets is nice to have • Experience working with creator or advocacy programmes is nice to have

🏖️ Benefits

• The chance to work with a very knowledgeable, high-achieving and fun team • An international, diverse, dynamic and committed work environment • The opportunity to work remotely, with a flexible work schedule • Mental Health support with Auntie • Personal budget for home office equipment • Personal development plans as standard, allowing you to develop the skills you think are most important to succeed in your role • Regular 1-1s and group training