Funnel Conversion Specialist

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🕒 May 9

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Legacy Farmer

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2019

💼 Consulting

🌾 Agriculture

📚 Education

💰 $2M Seed Round - Legacy Farmer on 2023-11

Consulting • Agriculture • Education

Legacy Farmer is a membership and training platform that helps family farms achieve financial mastery, operational organization, and generational business growth. It offers immersive training curriculum, expert-led coaching, strategic playbooks, community support, and farmer-focused software/tools to track borrowing power, balance sheets, and cash flow, plus guidance on banking, bookkeeping, team structure, and long-term planning.

📋 Description

• Manage and lead the testing strategy on all funnels, including Demo, Story, and Proven System funnels. • Develop and execute intentional A/B tests on landing pages, copy, design shifts, and ad creative to improve performance metrics. • Write, schedule, and optimize email marketing campaigns to maximize engagement and conversions. • Create and manage automated follow-up sequences (using tools like SimpleTalk) to increase lead nurture and show rates. • Map all funnel events to Cometly to ensure accurate attribution and performance tracking. • Track and report weekly on KPIs including page views, opt-ins, booked calls, and qualified booked calls.

🎯 Requirements

• Proven experience in digital marketing, specifically focused on CRO, A/B testing, and funnel optimization. • Proficiency with marketing technology stacks: HubSpot, Cometly, Ninety, and Notion. • Analytical mindset with the ability to "interrogate" data to find bottlenecks and growth opportunities. • Strong project management skills and the ability to work independently in a fast-paced, remote environment. • Bonus: Agriculture background or experience in financial education industries.

🏖️ Benefits

• Fully Remote • Uncapped PTO (Within Reason)