Data Analyst – Online Marketing

Job not on LinkedIn

October 7

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Logo of LegalMatch

LegalMatch

B2C • Legal

LegalMatch is a legal service that helps clients find the right lawyer quickly, anonymously, and without any cost. By allowing users to present their case, LegalMatch connects them with highly rated, licensed attorneys in their area. LegalMatch covers a wide array of legal areas, including family, employment, criminal defense, real estate, business, and more. It offers a transparent process where clients can examine attorney profiles, compare fees, and review client ratings to make informed decisions. LegalMatch also provides resources for attorneys, including marketing services to generate consistent leads. The service is available throughout the United States and has recently expanded its services to Canada, having facilitated over seven million cases.

51 - 200 employees

Founded 1999

👥 B2C

📋 Description

• Provide reports and performance data on conversion, SEO, PPC and other marketing initiatives • Help determine metrics for measuring campaigns and projects • Analyze performance of marketing projects, highlighting opportunities, trends, issues, and areas for improvement • Analyze user behavior, conversion data and customer journeys • Analyze Legalmatch marketing funnels, landing pages and A/B, split, or multivariate tests and provide insights and recommendations • Build presentations that visualize data to tell the story and define insights.

🎯 Requirements

• Strong understanding of **CRO, SEO, PPC**, and other digital marketing concepts. • Proficiency with **Google Analytics** and **Looker (or similar data visualization tools)**. • Ability to interpret complex data and focus on metrics that deliver actionable insights. • Experience with **A/B testing** and **multivariate testing** methodologies. • Excellent analytical thinking, attention to detail, and presentation skills. • **Preferred Experience:** • Experience working with marketing teams or digital performance campaigns. • Familiarity with data analysis tools and statistical methods for marketing optimization. • Strong communication skills and ability to translate data insights into strategic recommendations.

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