Senior PPC Analyst

Job not on LinkedIn

October 16

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LegalMatch

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B2C • Legal

LegalMatch is a legal service that helps clients find the right lawyer quickly, anonymously, and without any cost. By allowing users to present their case, LegalMatch connects them with highly rated, licensed attorneys in their area. LegalMatch covers a wide array of legal areas, including family, employment, criminal defense, real estate, business, and more. It offers a transparent process where clients can examine attorney profiles, compare fees, and review client ratings to make informed decisions. LegalMatch also provides resources for attorneys, including marketing services to generate consistent leads. The service is available throughout the United States and has recently expanded its services to Canada, having facilitated over seven million cases.

51 - 200 employees

Founded 1999

👥 B2C

📋 Description

• Plan, create, and manage PPC campaigns across multiple digital platforms • Optimize campaigns daily by adjusting bids, targeting, and ad copy • Monitor campaign performance to ensure lead volume and cost-efficiency goals • Generate actionable insights through data analysis and performance reporting • Present findings and recommendations to internal stakeholders • Analyze market trends to inform campaign strategies • Collaborate with cross-functional teams to improve landing page performance • Maintain high quality score standards and ad relevance • Maintain control of campaign budgets and expenditures • Continuously improve PPC processes and results

🎯 Requirements

• 1–2 years of experience as a **Sr. PPC Analyst** or equivalent • Strong analytical skills and a data-driven mindset • Proficiency in **Microsoft Excel** and experience in **reporting and analysis** • Highly proactive, meticulous, and results-oriented • Experience with **LinkedIn Ads** and **Facebook Business Manager ** • Excellent written English, especially in ad copywriting • Familiarity with A/B testing, bidding strategies, and lead generation funnels • **Traits that make you a great fit: ** • Be proactive and focused on results • Solve complex problems, even under pressure • Have a “can-do” attitude to resolve issues efficiently • Pursue continuous improvement in processes and systems • Work well with teams and communicate effectively