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Senior Growth Manager

🔥 14 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

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Logo of LemFi

LemFi

201 - 500 employees

Founded 2020

💼 Consulting

🛡️ Insurance

📦 Logistics

💰 $53M Series B - LemFi on 2025-01

Consulting • Insurance • Logistics

LemFi is building the go-to financial app for the Global South, enabling customers to spend, save, send, and grow their wealth all in one place. The app addresses the barriers to fair and affordable financial services faced by many when moving countries, offering features like international transfers, multi-currency accounts, savings, and financial tools. With over 2 million customers globally, LemFi empowers people to support their families, build financial stability, and stay connected from anywhere in the world.

📋 Description

• Drive LemFi's expansion across East African communities in the UK-Kenya corridor • Build physical community presence and manage high-leverage organic growth • Negotiate directly with influencers and manage external agencies, partners and community leaders • Execute grassroots field marketing across UK diaspora hubs • Travel 3 to 5 days every few weeks to new UK cities • Represent LemFi at East African community events and build partnerships • Map and build presence inside diaspora associations, WhatsApp groups and community networks • Develop and execute user acquisition strategies tailored to East African communities in the UK • Own growth targets for assigned markets and optimize campaigns using data and insights • Source, negotiate and manage partnerships tied to measurable user acquisition outcomes • Conduct market research and provide actionable insights to Product and Marketing teams • Serve as the internal voice of the user in decision-making • Own campaign lifecycles from concept through measurement and iteration • Track cost per acquisition and conversion to first-time transacting users • Identify and launch new community touchpoints and partnership opportunities across the East African diaspora • Use AI tools to draft campaign copy, analyze performance data and scale outreach while validating insights • Collaborate across paid channels, organic strategy, local agency partners and product teams

🎯 Requirements

• At least 5 years of experience in fast-paced environments with a background in growth, sales, marketing or similar • Deep understanding of the East African community in the UK • Cultural fluency and comfort immersing yourself in new cultural environments • Proven ability to work against targets and deliver measurable results • Strong data-driven mindset; ability to interpret data, track performance and adjust strategies • Excellent interpersonal skills and ability to build trust with diverse stakeholders • Persuasive communication skills to influence partners and leaders • Entrepreneurial, tenacious, self-motivated and effective working independently in remote environments • Willingness to travel extensively and work occasional weekends • Prior experience launching or scaling ventures in new markets (nice to have) • Experience running growth, community, or field marketing campaigns that drove measurable acquisition (nice to have) • Background in fintech, payments or diaspora-focused products (nice to have) • Existing relationships within East African diaspora networks or associations in the UK (nice to have) • Right to work in the location of application

🏖️ Benefits

• Meaningful work helping immigrants stay connected to home, build stability, and create wealth • Opportunity to work at a Series B company with a team spanning 20+ countries • Remote working model within the United Kingdom • Opportunity to attend global and local community events through travel • Opportunity to make an immediate impact on financial inclusion • Visa sponsorship may be provided on some roles on a case-by-case basis

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