Director Integrated, Field Marketing

🕒 July 7

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $130k - $160k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Level99 Entertainment

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2021

🍽️ Food & Beverage

🏨 Hospitality

✈️ Travel

Food & Beverage • Hospitality • Travel

Level99 Entertainment is a company offering a variety of entertainment options with locations to visit. They provide services such as ticket purchasing, gift cards, and hosting events. Their focus appears to be on creating engaging environments for visitors, with a strong emphasis on immersive experiences and challenges. Level99 Entertainment is committed to updating and expanding their features, while providing excellent customer support through various channels.

📋 Description

• Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels • Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle • Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way • Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market. • Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works. • Lead marketing and PR for new venue openings from pre-launch through post-open momentum. • Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming. • Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR. • Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments. • Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team. • Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing. • Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities. • Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99.

🎯 Requirements

• 8+ years of marketing experience, with expertise in brand marketing, field marketing, local marketing, brand partnerships, PR, openings, and/or related disciplines. • Proven experience building marketing programs for physical locations, ideally across multiple units or markets. • Strong experience managing launch campaigns, openings, events, activations, partnerships, or public relations initiatives. • Excellent project management skills, with the ability to lead multiple workstreams and keep cross functional teams aligned. • Strong communication and relationship-building skills, with the ability to work effectively with venue teams, executives, agency partners, media, and external collaborators. • Strong creative instincts with the ability to identify ideas that will generate attention and local relevance. • Analytical mindset with comfort measuring performance and using data to refine future programming. • Prior experience in multi-unit hospitality, entertainment, restaurant, retail, or consumer experiential brands is strongly preferred. • Self-starter who is comfortable with ambiguity and finds joy in creating structure. • Team first mentality with willingness to jump in wherever is needed. • Positive attitude and someone who leads by example.