Senior Email Marketing Manager

September 17

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Level Access

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Compliance • Education • Cybersecurity

Level Access is a unified software platform that provides a comprehensive solution for achieving and maintaining digital accessibility. With a combination of automated scanning, manual testing, legal guidance, and training, Level Access supports businesses in complying with accessibility standards such as WCAG and ADA. Their services are tailored for various sectors, including education, financial services, and public administration, ensuring that digital products are accessible to everyone.

501 - 1000 employees

Founded 1997

📋 Compliance

📚 Education

🔒 Cybersecurity

💰 Series A on 2017-04

📋 Description

• Lead the end-to-end email communications strategy, from top-of-funnel campaigns to customer lifecycle programs. • Partner with Sales, Product, and Customer Success to define targeting priorities and personalize campaigns based on business goals. • Manage an email calendar covering newsletters, events, webinars, lifecycle journeys, and product launches. • Work closely with Marketing Ops around systems, data and reporting. • Design and implement multi-channel nurture programs tailored to buyer stages, personas, and customer needs. • Manage all automated workflows, emails, and triggers in HubSpot. • Deliver high-performing campaigns: newsletters, events & webinars, customer communications, product launches. • Ensure scalability and consistency using a modular template system (HTML/CSS). • Develop a data-driven segmentation strategy using firmographic, behavioral, and intent data. • Build dynamic lists, smart rules, and personalization frameworks to improve engagement. • Integrate product usage data and customer health metrics into segmentation and targeting strategies. • Leverage AI-driven insights for predictive lead scoring, hyper-personalized content, and automated optimization. • Establish a robust testing framework including A/B and multivariate testing. • Collaborate with MOps to build dashboards and report on email and funnel metrics. • Use insights to continuously optimize nurture programs, segmentation, and audience engagement strategies. • Integrate product usage data into campaigns and deliver targeted product comms. • Build onboarding, retention, and advocacy workflows based on customer health scores. • Ensure compliance with GDPR, CAN-SPAM, CASL, and global privacy standards. • Lead deliverability, sender reputation, and domain authentication (SPF, DKIM, DMARC). • Be responsible for subscription preferences, consent management, and frequency caps. • Maintain database quality and list hygiene for maximum performance. • Ensure accessibility.

🎯 Requirements

• 5+ years running HubSpot Marketing Hub (Enterprise preferred) • Shown success building end-to-end email communications strategies and high-performing nurture programs • Expertise in segmentation, personalization, and audience management • Experience using AI-driven tools for predictive scoring, personalization, and campaign optimization • Hands-on HTML/CSS for email and landing page optimization • Strong analytical skills and ability to deliver actionable insights via dashboards and reporting • Experience integrating HubSpot with Salesforce, webinar/event tools, and BI platforms • Experience in B2B SaaS or enterprise software marketing • Familiarity with ABM programs and intent-based targeting (nice to have) • Experience leading global programs with regional segmentation and localization (nice to have) • Familiarity with Digital Accessibility (nice to have)

🏖️ Benefits

• competitive benefits package • bonus opportunities • unlimited vacation/FTO