Vice President of Marketing

Job not on LinkedIn

July 7

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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Lexington

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B2B • Consulting • Social Impact

Lexington is a consultancy firm based in London specializing in delivering insights and strategies that drive positive change for businesses and society. With over 20 years of experience, they provide tailored consulting services globally, supported by a network of over 100 consultants. Lexington is committed to integrity, collaboration, and innovation, actively engaging in initiatives that align with principles of human rights, labor, environment, and anti-corruption.

51 - 200 employees

Founded 1998

🤝 B2B

🌍 Social Impact

📋 Description

• Lexington Medical is a medical device company, developing and manufacturing minimally invasive surgical stapling solutions in the Boston area. • Responsible for both upstream and downstream marketing activities and results, in this role you will develop and implement a global marketing strategy that establishes Lexington Medical as the platinum standard in surgical stapling products. • This role can be based anywhere in the United States with frequent domestic and international travel. • Develop and execute a comprehensive marketing strategy to drive market penetration and revenue growth in collaboration with the Executive team and in alignment with the overall business strategy. • Establish global marketing plan, annual budget, and KPIs to drive and evaluate upstream and downstream marketing performance; continuously optimize marketing campaigns based on performance metrics. • Build and deliver a demand generation strategy, with engaging content to educate and engage our target audience, resulting in a significant and forecastable qualified lead pipeline. • Develop and maintain a deep understanding of our products and their competitive landscape. • Identify and pursue new market opportunities, both domestically and internationally. • Collaborate closely with the Product Engineering, Operations, and Sales teams to identify and act on key customer insights and industry trends. • Establish and nurture clinical partnerships and collaborations to drive growth and market share. • Identify, cultivate and leverage relationships with Key Opinion Leaders, and establish Voice of Customer activities to drive customer, consumer/patient, and competitive insights to feed our product roadmap and prioritization. • Recruit and manage a high-performing team to execute strategic marketing plans.

🎯 Requirements

• Bachelor’s or advanced degree in engineering, marketing, sciences, or another field. • 10+ years of medical device industry experience in product marketing, strategy, sales, and/or product management; experience leading both upstream and downstream marketing is preferred. • Proven success marketing physician preference items (PPIs). • Planning and analytical skills, along with experience integrating a strategic vision into an operational model with the ability to deliver insightful ideas and draw findings from data. • Product launch experience. • Excellent problem-solving and decision-making skills to identify risks, provide market insights, and draw valid conclusions from findings using available data.