Marketing Operations Specialist

🕒 July 15

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Lifeway Christian Resources

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1891

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Lifeway Christian Resources is a leading provider of Christian resources, including Bibles, books, church supplies, and digital media tailored for ministry needs. They offer a wide selection of Bible studies, educational materials, and worship resources specifically designed for churches, families, and individuals, aiming to support the church's mission of discipleship and community engagement.

📋 Description

• Lead cross-functional collaboration with marketing, sales, analytics, and IT teams to design sophisticated, data-driven multi-step campaigns and customer journeys • Serve as the advanced power user for Salesforce Marketing Cloud — building complex journeys, automation logic, dynamic personalization, and configuration governance • Monitor and enforce compliance with CAN-SPAM, GDPR, and CCPA regulations, partnering with legal and security teams on risk mitigation • Develop and oversee A/B and multivariate testing frameworks, identifying optimization opportunities and establishing governance standards for campaign operations • Manage and oversee the Form creation process and tool set and its interaction with Marketing Cloud • Own segmentation architecture, subscriber lifecycle management, list governance, and data integrity across marketing audiences including Preference Center • Partner with analytics teams to enrich targeting models and ensure accurate, compliant audience selection for every campaign • Manage and optimize supporting tools and integrations and automations across Salesforce and Marketing Cloud environments, contributing to system enhancements and workflow improvements • Build advanced dashboards, interpret KPI trends, and deliver actionable insights and recommendations that inform go-to-market strategies and demonstrate campaign impact

🎯 Requirements

• Bachelor's degree in Marketing, Information Technology, or related field - required • 4+ years of experience in a B2B marketing environment supporting digital campaigns and customer engagement • 2+ years of hands-on experience with Salesforce Marketing Cloud including complex Journey design, automation, and configuration • 2+ years of experience with Google Analytics 4 and related analytics tools • Proficiency in data analysis, SQL querying, and data visualization with the ability to translate insights into leadership-ready recommendations • Advanced capability in email marketing strategy, segmentation, and dynamic content personalization • Working knowledge of HTML/CSS and familiarity with JavaScript and Python in marketing operations contexts • Strong project management and prioritization skills with the ability to manage multiple concurrent initiatives independently • Actively involved in an evangelical Christian church.

🏖️ Benefits

• healthcare • vacation and sick time • holiday pay • care days • 401(k) plan • maternity and paternity leave • adoption assistance • mission trip time