Marketing Science Manager

Job not on LinkedIn

🔥 33 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

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Logo of Lime

Lime

501 - 1000 employees

Founded 2017

📦 Logistics

💼 Consulting

✈️ Travel

💰 $418M Convertible Note on 2021-11

Logistics • Consulting • Travel

Lime is a transportation company that provides shared electric scooters and bikes in urban areas, making it easy for users to travel short distances. With a focus on safety, sustainability, and community, Lime aims to offer an eco-friendly alternative to traditional transportation methods. Users can easily locate and rent vehicles through the Lime app, promoting responsible riding and parking practices to enhance the urban mobility experience.

📋 Description

• Proactively analyze user behavior and trends to uncover growth opportunities • Recommend data-driven campaigns and ensure rigorous measurement • Translate technical data science findings into actionable business solutions • Present analytical and data science findings to business audiences • Design, test, iterate, and measure user lifecycle flows, including onboarding, retention, dormancy, and win-back campaigns • Identify, define, and architect data streams for scalable CRM and AI-enabled marketing science • Own attribution and measurement for acquisition and performance marketing • Optimize CAC/LTV dynamics • Develop and deploy marketing models, including response models, user clustering, persona segmentation, and churn prediction • Use model outputs to design sophisticated experiments • Help define team KPIs and holistic marketing campaign measurement • Use marketing technology platforms including Appsflyer, Braze, and internal CRM systems

🎯 Requirements

• 5+ years of experience in a Marketing Science/Marketing Analytics role • Masters degree or higher in a quantitative discipline (Mathematics, Statistics, Data Science, Econometrics, etc.) • Highly proficient in SQL and Python • Strong conceptual grasp of machine learning • Hands-on model-building capability • Experience using model outputs to drive continuous A/B testing, experimentation, and campaign iterations • Comfortable working with marketing technology platforms such as Braze, Appsflyer, and modern CRM architectures • Proven ability to establish high-level KPIs and evaluate holistic marketing efforts against core business growth • Exceptional presentation and communication skills • Braze or other CRM expertise and AI Agent building experience are nice to have

🏖️ Benefits

• Remote work arrangement • Equal opportunity employer • Reasonable accommodation during the application or hiring process

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