Senior Paid Media Specialist

Job not on LinkedIn

November 20

🌪️ Kansas – Remote

Although this job is listed in Kansas, this company may be open to hiring remote in other states.

💵 $75k - $90k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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LimeLight Marketing LLC

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LimeLight Marketing is a digital agency partner for mid-sized eCommerce brands. We are experts in helping companies reach and engage their target audience to drive website traffic, increase conversions, and generate more eCommerce revenue.

11 - 50 employees

📋 Description

• Leads client-facing paid media discussions and strategic reviews. • Collaborates with designers, writers, SEO specialists, and account managers. • Communicates campaign performance, trends, and recommendations clearly. • Trains and supports internal team members across departments. • Develops advanced, multi-channel paid media strategies. • Leads strategic planning and campaign roadmapping. • Refines targeting, creative testing, and budget allocation. • Innovates new campaign formats and channel mixes based on data insights. • Manages daily optimization across platforms including Meta, Google, LinkedIn, and TikTok. • Implements pixel/event tracking, GTM tagging, and ecomm integrations. • Uses tools like GA4, Looker Studio, Shopify, and CRM integrations. • Ensures campaign data flows into dashboards and analytics platforms correctly. • Builds and presents advanced campaign reporting with strategic insights. • Tracks and interprets key metrics such as ROAS, CAC, LTV, and conversion rates. • Collaborates with the SEO and email teams for a holistic marketing approach. • Uses attribution modeling to shape performance recommendations. • Mentors junior and mid-level media specialists. • Evaluates and recommends new tools, platforms, and workflows. • Serves as lead strategist on high-profile or high-complexity accounts. • Participates in agency thought leadership, client pitches, and strategic planning.

🎯 Requirements

• 5–7+ years of paid media experience in an agency or fast-paced in-house environment • Mastery of Google Ads, Meta, LinkedIn, YouTube, and programmatic platforms • Deep understanding of ad strategy, conversion tracking, and audience segmentation • Experience in ecommerce, lead generation, and cross-channel marketing • Ability to mentor, guide, and inspire others • Exceptional data fluency and storytelling using reporting tools • Bachelor’s degree in Marketing, Advertising, or related field (Google/META certifications a plus)

🏖️ Benefits

• Flexible (self-managed) vacation • Flexible schedule with the option for ½ day Fridays • 10 company-paid holidays • Extended paid holiday break (Christmas Eve–New Year’s Day) • Medical, dental, and life insurance • Simple IRA with 3% company match and financial wellness sessions • Paid maternity and paternity leave • Remote work stipend • Wellness bonus and group wellness activities • Weekly group learning and growth opportunities • Incredible team retreat + epic holiday party • Employee and client referral bonuses • Supportive leadership that empowers and engages you