Vice President, Financial Planning and Analysis

November 10

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Liquid Death

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B2C • Retail

Liquid Death is a beverage company known for its unique marketing approach and a commitment to environmental sustainability. The company primarily sells mountain water and flavored sparkling water, packaged in recyclable aluminum cans to minimize plastic waste, aligning with their 'Death To Plastic' mission. They also offer a range of merchandise, from tees and hoodies to various lifestyle accessories, catering to a young, environmentally-conscious audience. Liquid Death's marketing is characterized by its humorous and edgy themes, aiming to create a distinct brand identity that engages customers in a fun and memorable way.

51 - 200 employees

Founded 2017

👥 B2C

🛒 Retail

📋 Description

• Own the company’s long-term financial planning, modeling, and forecasting • Own capital strategy — evaluate financing options and support board-level discussions on growth investments and liquidity management • Deliver actionable insights into sales, marketing ROI, trade spend, and gross margin performance across retail and e-commerce channels • Build scalable FP&A processes, tools, and dashboards • Lead and develop finance business partnerships with teams across the organization • Lead the annual budget process and monthly rolling forecasts • Lead and develop a high-performing FP&A team

🎯 Requirements

• Bachelor’s degree in Finance, Accounting, or related field; MBA or CPA preferred • 10–15+ years of progressive finance experience, including 5+ years leading FP&A in a high-growth CPG, beverage, or consumer brand environment • Proven ability to operate in fast-paced, scaling organizations — ideally from startup through mid-size growth • Deep understanding of CPG channel economics (retail, DTC, wholesale, and distribution) • Expertise in financial modeling, KPI development, and scenario planning • Advanced proficiency with ERP (NetSuite preferred) and modern FP&A tools • Exceptional communication and presentation skills — able to distill complex financials into strategic insights for executive leadership • Entrepreneurial mindset: comfortable rolling up sleeves, moving fast, and finding creative solutions in an ever-evolving environment • Domestic travel up to 10% required

🏖️ Benefits

• Blue Shield medical plans with HMO (CA Only), PPO, and HDHP options (including an HSA) • FSA and Dependent Care FSA • Guardian dental and vision coverage • Life insurance, AD&D, disability benefits • Employee-paid options like accident, hospitalization, and critical illness coverage • 100% match of Empower Retirement contributions up to 4% after just three months • Student Loan Retirement Match • Wellness perks, including Headspace, ClassPass memberships, and a robust EAP • Nationwide pet insurance • 17 paid holidays • Flex PTO • Travel assistance